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April 23, 2012
Japan Mobile Payments Survey
Mobile payment location research by Rakuten: convenience store – 85%, vending machine – 48%, Train at 37% http://bit.ly/IiKIAB
Rakuten Research, April 19th, made ​​public the results of the “Survey on the use of electronic money in the Internet via mobile and Sumaho”. The survey period of 3 days 27 to 29 March, the target mobile phone users of traditional iPhone, Android and Sumato~on. Responses were received from a total of 1,200 men and women aged 20 to 49 years across the country. 　
First, the answer was asked to “experience the use of electronic money in-Sumaho mobile”, 31.5% and “I have used” 12.3% “you’ve used is not, plan to use the future” was answered. 　
Also “iPhone equipped with electronic money function when you are released, whether to consider the replacement from the models of current” I heard everyone, the respondents to consider the replacement about 30% of that (27.8%). Say that the layer was confirmed that the emphasis on the presence or absence of electronic money function as a selection criterion when buying Sumaho exists. 　
I heard people have experience using electronic money over-Sumaho mobile, “electronic money may be using”, “Edy” # 1 is (72.8%), “Suica” followed by (37.2% ), “nanaco” was (27.2%). Location of that use of electronic money, the top is a “convenience store” by far (84.7%), “super” followed by “vending machine” (48.0%), station (37.2%), “regular Kip ( became ticket store) “(36.1%),” fast food “and (33.5%). Charge of electronic money in a way, 51.2% said “credit card”, “convenience store cashier” was followed by 38.5%. 　
When asked the reason why people who do not charge in the “convenience store cashier,” “going to the trouble over-the-counter”, the vast majority “are using a method other charge” is (58.8%) (30.0% followed by “did not know that you can charge at the cash register of a convenience store”), and (16.3%). That “I feel sorry get charge” of the opinion that there was also coy-specific, such as Japanese (14.2%). 　
Incidentally, I asked a question about purchasing a tablet PC, “to buy” was 12.7%, (“already have” 9.3%) “No plans to purchase” was 37.0%. When asked whether to use the person who answered that there is a plan to buy, electronic money function when you are mounted on a tablet PC, 31.6% is “to use in both the payment of net shopping store”, only “online shopping “19.1%,” to use the “use of over the counter payment is only 8.6%, and so on, people with intention to use was 59.3% and the majority.
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