Here’s a quick treat = TGIF! See one of the latest ad campaigns in Tokyo using dedicated LED screens & mobile NFC http://bit.ly/gMKER0

While not new, as we posted here this time last year or indeed much like the UB Wall demo from the CEATEC trade-show back in 2006, this NFC-enabled ad campaign approach is becoming ever more noticeable in Tokyo these days.

Our quick cam-phone snaps below are from Shinjuku station this week showing the newly installed massive LED screens which are running call-to-action commercials with dedicated FeliCa terminals for folks on the fly to easily grab more info on the current 3D Viera offering from Panasonic.

A quick tap & go with your phone pops a link for their matching mobile website, with all the usual discount and lucky prize goodies. Expect to see this rolling in most major locations over short term.

Related posts:

1. New Tech for NFC Posters
2. Renesas Introduces RF21S for NFC
3. Custom LED Tweak on iPhone 4s
4. The Mobile NFC Ecosystem
5. NFC Handles Coming to Tokyo Subways

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!