Please take a moment to review our new 5×5.wirelesswatch.jp website. Indeed, The ®evolution Continues. Yoroshiku!
While the Finnish giant is ramping-up to roll it’s Vertu-focused MVNO sometime early next year, the company has announced it has decided to pull their regular device line-up, including the just announced E-71 model for DoCoMo, according to this statement: “In the current global economic climate, we have concluded that the continuation of our investment in Japan-specific product variants is no longer sustainable.” By most estimates the world-leading ODM managed less than 1% penetration in the hyper-competative Japanese handset market.
In Japan, Nokia has an important R&D center, which plays an integral part in Nokiaâ€™s global product development. These global R&D activities will continue unchanged. Nokia will also continue its significant sourcing activities in Japan. Japanese manufacturers are important partners who play a critical role in Nokiaâ€™s global supply-chain strategy and with whom Nokia continues to develop its world class logistics operations. Vertu, Nokiaâ€™s exclusive line of handcrafted mobile phones, will also continue operations in Japan.
All things considered it’s certainly a prudent position, most notably to maintain their R&D presence, since the continued observation of activities here will continue to be valuable – with Ovi based on i-mode as an obvious example – to their global operations. It would be a shame if this move also affects the 810 WiMax tablet for UQ Communications that was on display at CEATEC in October.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!