Vodafone K.K. to donate handset recycling proceeds to WWF Japan
Vodafone K.K. announces today that it has decided to donate proceeds from recycled mobile handsets that are collected at Vodafone shops to the World Wide Fund for Nature Japan (WWF Japan), starting 1 April 2005 for one year. In addition to reducing waste to minimise impact on the environment, Vodafone K.K. has been able to contribute to the effective use of resources through its mobile handset recycling activities. Vodafone K.K. began donating proceeds from handset recycling in fiscal 2002, and donated 20 million yen and 18.4 million yen in fiscal 2002 and 2003 respectively.

Japan’s wireless industry provides some of the coolest mobile experiences on planet Earth. It should come as no surprise, therefore, that mobile players here are also masters at the street-level marketing of cell phones and wireless services — and KDDI’s Designing Studio is not only the latest over-the-top effort at creating a consumer-targeted mobile funland, it’s also the best. In today’s program, WWJ’s Gail Nakada speaks with the Studio’s general manager, tours five floors’ worth of interactive games, live handsets and mobile demos, and plugs into Harajuku’s ultimate mobile zeitgeist.