Vodafone
Vodafone

Major Mobile Commerce Trials Announced

Major Mobile Commerce Trials AnnouncedA group of major m-commerce companies announced a large-scale U.S. trial last week to include contactless payment, mobile content and premium arena services at Philips Arena in Atlanta, Georgia. The companies claim the trial will be the first large-scale test of next-generation mobile-phone applications in North America. The grouping includes Chase, Cingular Wireless, Nokia, Philips, Visa USA and others. The contactless payment functionality will be based on Near Field Communication (NFC) technology first developed by Sony and Philips. Other NFC trials are underway in Germany and France.

Wireless Watchers will know that the Sony/Philips NFC technology is also powering the super-successful “FeliCa”-branded mobile contactless payment services in Japan and has been adopted by NTT DoCoMo, KDDI and Vodafone as the de facto market standard for m-commerce, e-wallets, transportation and other peer-to-peer data transfer services. Sony first deployed NFC on the Octopus card in Hong Kong in 1997 and rolled their mobile handset trial ran in Japan in December 2003 — see WWJ video here. Today, over 7 million FeliCa-enabled phones have already been sold by DoCoMo alone.

One might think the two-year jump on deployment and commercial experience, not to mention brand equity, in Japan would motivate Sony to transplant an obvious success story from Tokyo to markets elsewhere. Instead, it looks like the wheel is being reinvented all over again.

Vodafone Releases 804SH Wallet-Phone

Vodafone K.K. announced today that it will commence sales of the Vodafone 804SH [ .jpg image ], a new 3G handset by Sharp, on 22 December 2005 in the Chugoku and Shikoku regions, and all other regions on 17 January 2006. The 804SH has a new contrasting design with the upper and under body of the handset featuring “different forms and material feel”. The 804SH also features ‘Custom Screens’ for menu screen icon and wallpaper customisation, allowing customers to express their individuality from the display screen. This is the carriers second Osaifu-Keitai (mobile wallet) handset with embedded IC-chip to support Vodafone live! FeliCa and their first 3G phone with the Motion Control Sensor that responds to movements.

Vodafone Japan Launches Visto Push Mail

Vodafone Japan Launches Visto Push MailYesterday, Vodafone Japan announced ‘Office Mail’ a new, secure push-mail corporate solution for 3G powered by Visto. Japan’s DoCoMo, KDDI and Vodafone have never had a lot of success in selling mobile applications to the corporate market due to the carriers’ overwhelming focus on the highly profitable consumer market. Perhaps Vodafone’s selection of a cool Nokia Symbian phone and the promise of more Nokia devices having a buttoned-down, made-overseas, cool business image will get corporate users bugging their IT managers to call Big Red and sign up for Office Mail.

Vodafone’s Office Mail is powered by the Visto Mobile Solution platform, and Vodafone K.K. says it will be able to offer subscribers secure, real-time, two-way delivery of email, contacts and calendars to select phones, starting with the new 702NK II, also known as the Nokia 6680 Smartphone. Office Mail is targeted at business professionals at large and small companies and SOHOs as well as at consumers.

Finally a Samsung Phone for Japan?

Seoul, Korea-based Samsung plans to sell phones to Vodafone K.K. by summer 2006, entering Japan’s $3.9 bn handset market for the first time, according to company officials involved with the talks. Sophia Kim, a Samsung spokeswoman, and Vodafone’s Tokyo-based spokesman Matthew Nicholson declined to comment. Vodafone Group already buys Samsung phones for markets outside of Japan. Interesting! We were just talking about this the other day! — Eds.

Vodafone Launches New Handsets & Service

Vodafone K.K. today announced it will commence sales of the Vodafone 702NK II (Nokia 6680) 3G handset, a Symbian OS smartphone, on 17 December 2005. The 702NK II allows customers to view Microsoft Word, Excel and other documents on their handsets and is the carrier’s first device to support their new Vodafone Office Mail service. The company also unveiled an ultra-slim 2G handset from Toshiba, the V502T, which will go on sale from the end of January 2006.

Visto Powers Vodafone K.K. Launch of Japan's First ''True Push'' Wireless Email

Visto Corporation, a leading global provider of secure push mobile email, today announced that Visto Mobile 5 with ConstantSync technology has been chosen by Vodafone K.K. to power Vodafone Office Mail, Japan’s first “True Push” wireless email service. Visto’s device-agnostic push wireless email offering enables Vodafone K.K., to deliver secure push email and PIM on leading handsets, starting with the Vodafone 702NK II (Nokia 6680). This release of the Vodafone Office Mail service follows Visto’s signature of a global contract with Vodafone Group Plc announced in April 2005. Japan is the latest region to launch a Vodafone wireless push email service powered by Visto Mobile.