Japan Keitai Truisms
In a report released April 6, Tokyo-based Ipse Marketing gave the results of a survey conducted in January 2004 on the degree of usage of advanced phone features. The report said that users of mobile phones are “more adept at utilizing various functions in a mobile phone than they were a year ago,” and specifically highlighted Java application programs, movies, video, and the use of an external memory card as new features that the average i-moder in the street is increasingly using…
We’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32
Mobile image solution developer i-Broadcast appears to have the right profile – over 250 of them in fact. The company’s server engine can recognize the onboard hardware & software profile of specific cell phones and deliver correctly formatted video and image content. On the celly end, a small Java applet displays the content thus avoiding the need for manually creating device-specific files. Why does this matter? Consider that Japan alone boasts over 250 types of mobile phones, and each needs a slightly different version of any given content. Looking to stream video to mobile as 3G takes off in Europe and Asia in 2004? Then you’ll need something like i-Broadcast’s solution. Full Program Run-time 9:40