Media Companies Take Wireless Route to Consumers
Time Warner Inc. and Walt Disney Co. already ply their wares in cinemas, on television and over the Internet. Now they’re reaching into the mobile phone in your pocket. Some phones can already display pictures and replay video clips, but as networks get faster, it will be possible to watch live newscasts or even a whole movie on wireless gadgets. “The opportunity would be based on an ability to provide a very targeted service to a very targeted customer base,” said Steve Wadsworth, president of Disney’s Internet Group. Disney’s Wadsworth said its wireless business is already profitable in markets where it is well established. Disney first started selling mobile content in 2000 via a partnership with Japan’s NTT DoCoMo Inc.

On Monday, 21 June, NTT DoCoMo’s newly minted President & CEO Masao Nakamura held his first press conference in Tokyo. Previously, Nakamura was an official of NTT Corp. in charge of personnel management. He was appointed as a managing director of NTT DoCoMo in 1998, and became the company’s senior executive vice president in 2002. He also held other prominent positions, such as executive manager of the Accounts and Finance Department, senior executive manager of the Mobile Multimedia Division and managing director of the Marketing Division. WWJ subscribers can view the entire 30-minute Q&A session and please note — in the spirit of these changing times — we have upgraded our video codecs in the hope of delivering an even better product to WWJ subscribers. Wow, all the recent mobile kaizen must be contagious! Full Program Run-time 34:16, also available in Real Player and Quick-Time formats.