Vodafone K.K.'s New KOTO Handset Fuses Japanese and Modern Designs
Vodafone K.K. announced today that after late May it will offer the new KOTO -V303T- model by Toshiba with a look that fuses elements of traditional Japanese and modern designs. The KOTO is a design model that combines traditional Japanese and modern elements based on the concept of universal beauty in the present. In addition to incorporating elements of the koto form, the dial keys have been delicately constructed like koto strings.

On April 1, Vodafone Japan opened its 5-floor, 890-square-meter flagship megastore in Shibuya and we were there to cover the event and take a peak at some of the goodies on hand. Japan Wireless Watchers will know that Shibuya makes or breaks fashions for Japan’s youth market, and i-mode is commonly said to have been popularized in Shibuya. For Vodafone, the new store is part of a public relations blitz to complete the rebranding of J-Phone amongst Japan’s vital teens and tweens market ahead of a big 3G terminal push later in the year. We were a bit disappointed that Vodafone didn’t have anything really new on offer in terms of new services or handsets to coincide with the big opening, but as a rebranding tool the store — located centrally on one of Shibuya’s main drags — is probably worth a thousand billboards. Full Program Run-time 6:04