Suica
Suica

Suica

Vodafone Flips for Felica in 3G Fall/Winter Lineup

Vodafone Flips for Felica in 3G Fall/Winter Lineup

Vodafone follows DoCoMo and KDDI into the brave new revenue world of Osaifu Keitai [wallet phone] introducing its first Felica-equipped handset at a press conference for the Japanese carrier’s Fall/Winter 3G lineup [.PDF]. Four handsets: the 702NK II from Nokia, 703SHf and 604SH both from Sharp plus the 703N by NEC are scheduled for release in October and November. The company is counting on this lineup’s smooth design esthetics, sophisticated hardware and contents to re-ignite consumer interest in the Vodafone brand.

At just 47mm wide the 703SHf is Vodafone’s slimmest 3G handset yet. Besides Felica it has a 1.3 megapixel camera, 2-inch ASV LCD screen and the music player supports AAC and SD-Audio MP3 music files. But who cares. It’s really all about the chip. The Felica IC chip system developed by Sony allows users to swipe Felica-equipped mobile handsets over designated readers and pay for everything from a bottle of ice tea to an airline ticket. DoCoMo started loading it onto their 3G phones in July 2004 and has sold around 5 million Felica-equipped phones so far. The other carriers have seen little choice but to follow. These Sony IC chips have become ubiquitous not by Felica but through the Suica JR train commuter cards which can also be used at shops inside designated train stations and at platform kiosks. Thanks to DoCoMo, Suica is going mobile next year and there are plans to incorporate private train lines and subways into the Suica system as well. KDDI began selling their first Felica handset, the W32S from Sony Ericcson, this month.

JR & DoCoMo Co-Op for Mobile Wallets

East Japan Railway Company (JR East) and NTT DoCoMo, Inc. (DoCoMo) announced today that they have signed a basic agreement to discuss joint development and management of common infrastructure for JR East’s Suica e-money and DoCoMo’s upcoming “Osaifu-Keitai” credit card service, both based on FeliCa smart card technology. [Ed’s note: They announced the tie-up at this presser back in March]

JR East, NTT DoCoMo, and NTT DATA to Jointly Promote Suica e-Money Service

East Japan Railway Company (JR East), NTT DoCoMo, Inc. (DoCoMo) and NTT DATA Corporation (NTT DATA) announced today that they have agreed to jointly promote JR East’s Suica® e-money service. Through this joint venture, JR East aims to expand the number of retail shops and companies accepting Suica e-money, which will make it more convenient and attract more users. For DoCoMo, the expansion of the Suica e-money service will encourage use of its “Osaifu-Keitai” mobile phones equipped with contactless IC cards.

Wireless Japan Expo: Video Report

Wireless Japan Expo: Video ReportLast week’s Wireless Japan Expo was a bit of an anticipointment. With the exception of a few prototype handsets from NEC, WWJ had already reported on much of the technology on display. DoCoMo and Panasonic highlighted the fun of their customizable 901i handsets. One area included display-only custom covers by Japanese artists and designers. MoBaHo!, that joint venture of 88 Japanese and Korean companies beaming 40 channels of video, audio and data programming to handheld receivers, cell phones and car-mounted tuners from their satellite mostly recycled displays from last autumn’s show. Though not really new, Fuji Film’s pocket-sized infrared printer PiVi drew in expo goers with photos next to a mock-up of the Japan National Soccer Team. KDDI showcased their newly announced tie-up with Felica (and Suica) via demonstrations of au 3G phones zipping through JR ticket gates and playing games on Sega arcade machines equipped with Felica readers.

Our guest reporter, freshman media major Christy Nakada on loan from her university in California demonstrates the Felica/au connection at the KDDI booth and brings the PiVi into focus from Fuji in this 4-minute peek-a-boo video from the event.

KDDI Announces EZ-Felica Wallet Cell Phone Service

KDDI Announces EZ-Felica Wallet Cell Phone serviceFresh off the news wire [Jpn], KDDI just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users. But wait.. that’s not all! KDDI also announced that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well. It seems like only yesterday (actually, December 2003) we reported “KDDI Joins FeliCa Bandwagon”.

Suica IC Cards Make a Splash with Electronic Posters

Suica IC Cards Make a Splash with Electronic PostersJapanese IC cards have pop posters grooving to a techno beat this summer. Fans of hunky J-Pop star Shogo Hamada just flash their Suica rechargeable RFID train commuter card at specially designed high-tech poster displays around town to reserve a copy of his newest album, My First Love. Japanese are calling this new interactive ad medium, “Denki Posta” (electronic posters). Popping up in all sorts of variations, most have plasma-display panels and flat-panel speakers.

Suica’s IC card technology has been a runaway hit in Japan. More than ten million are in circulation around the country and the service has brought in numerous retail partners for cashless payments at shops and restaurants within the stations. It was developed by Sony together with Japan Railways East Corporation and will soon migrate from hands to handsets. In January 2006, DoCoMo plans to combine their Felica smart card e-money platform with the Suica commuter card into a series of mobile handsets.