KDDI Announces EZ-Felica Wallet Cell Phone Service
Fresh off the news wire [Jpn], KDDI just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users.
But wait.. that’s not all! KDDI also announced that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well. It seems like only yesterday (actually, December 2003) we reported “KDDI Joins FeliCa Bandwagon”.
Best-effort machine translation below; note also some photos of the trial handsets from Sony Ericsson (the W32S) and Hitachi (the W32H) are posted here.
“Mobility Suica” campaigns.
To become “Life infrastructure” that sticks to all scenes of life by using the cellular phone by this service’s beginning as “Wallet cellular phone (R)”, it promotes it.
It agreed for a further expansion of a mobile EC market to use “Wallet cellular phone (R)” for the purpose as a service mark at the promotion of this service along with the introduction of this service with NTT DoCoMo, Inc..
— WWJ Editors