sony-ericsson
sony-ericsson

sony-ericsson

Sony Ericsson's Mobile Music Buzz

Sony Ericsson today announced a new promotional space for developing artists called M-Buzz. The initiative will use Sony Ericsson’s established PlayNow service, which has been enhanced to include full-track music and allows consumers to download music to Sony Ericsson phones in just four clicks. M-Buzz will go live on 2 October and downloadable content will be made available, in a phased approach, in 20 markets which already offer secure full-track over-the-air music download services.

KDDI in PR Blitz

KDDI has just added a few tasty tidbits on their recent announcements: the new W43S handset by Sony Ericsson is ready to roll as of Friday, 15 September, and they will have some interesting new BREW titles (including mobile multiplayers) on display at next week’s Tokyo Game Show. As an apparent counter measure to the free iPod Nano ‘bribe’ just announced by SoftBank Mobile, KDDI has also introduced the new “Large Satisfaction Campaign,” which will offer a variety of prizes for new users.. whew!

Sony Ericsson W43S Light & Color Fashion

Seems we were not on the VIP invitation list, at least NikkeiBP made it, to attend this recent Tokyo Fashion Show event featuring the latest styles targeted at Ginza shoppers here for fall 2006. However, the Sony Ericsson W43S was front and center with the all girl hip-hop group YA-KYIM on the catwalk singing their signature theme for the handsets new TV ad campaign.

KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.

Symbian Conference in Tokyo

The folks over at Symbian Japan held their Symbian Summit 2006 event in the Tokyo Westin hotel yesterday. Sponsored by DoCoMo and — by the looks of the site — well attended (Japanese only), it would seem they have been improving the platform presence here with three more handsets rolling out recently from… DoCoMo!

Gaming Set to Repeat Mobile Music Success

Mobile Music Hot but Mobile Games will Blaze! by Mobikyo KKAs mobile music settles into a steady mainstream growth cycle, with now-well-established hardware and content offerings, many industry watchers are looking towards the Next Big Thing. We think they need look no further than portable gaming, which is set to take mobile by storm. All the ingredients for mobile gaming success are in place: key platforms, faster 3G networks, affordable and flat-rate data, and a keen, heavy using youth demographic that continues to display a never-ending quest for hardware upgrades. Take a look around the streets of Tokyo, and the conclusion is unmissable: gaming for mobile devices is set for impressive growth in the next few years.

To date, the limiting factor has been the actual devices, as it was at one stage with music. The Nintendo DS and Sony PSP, much like Apple’s iPod, have proven to be early major hits as stand-alone units, having sufficient onboard CPU and memory capabilities to run some intensive games. In view of the success of porting the well-known ‘Walkman‘ onto mobile phones, can it be that long before we see the PSP label on a prototype cell phone from Sony Ericsson?

The photo tells it all. Taken recently by WWJ digital media director Lawrence Cosh-Ishii in suburban Tokyo, it shows a group of mid-teen boys waiting for a train at Shimo-Kitazawa station; all are playing with a PSP, blissfully ignorant of the huge poster for KDDI/au’s new music campaign. Note also that the recent BREW 2006 Conference issued a release with the news that Qualcomm and Microsoft will port MS ‘Live Anywhere’ for X-Box 360 gaming onto BREW-enabled mobile handsets. If you don’t think these tech giants have got it right, just watch what the kids are doing!

Au Blitz Unveils Seven New Handsets

KDDI has just held a press conference in the New Otani hotel to introduce another seven new handset models for the summer season just as the most recent batch announced earlier this year are now hitting the streets here in Japan. The new hardware on tap includes a Walkman branded model from Sony Ericsson and Casio’s follow-up to last years popular G’zOne water-proof ‘tough phone’ offering. They have also announced another Hitachi handset with the felica mobile wallet chip, a super-slim Kyocera coming in at 18mm thick with a 2.4inch ASV liquid crystal screen (and analog tv tuner), a new Toshiba ‘mass music’ model with bluetooth and 1GB memory on-board plus an additional digital TV tuner enabled unit (with PC site viewer) coming from Sanyo.

Japan's Global Mobile Market Shrinks

Global mobile phone sales in 2005 rose 21 percent from the previous year to 816.6 million units, with Japanese manufacturers’ share shrinking from 2 to 1 percent, information technology research company Gartner Japan Ltd. said Thursday. Although Japanese-Swedish joint venture Sony Ericsson Mobile Communications AB’s share grew to the fifth-largest, total share by Japanese companies went down from the 2 percent level to the lower 1 percent.

Sony Ericsson's Blazing Handsets

Sporting a 3.2-megapixel sensor, Sony Ericsson’s new K800i joins an exclusive club of high-res camera phones due out in Europe in 2006. Nearly identical to the K800i, the K790i will be a slightly less expensive alternative which omits 3G and video calling from the raft of available features, settling for tri-band GSM with EDGE for semi-high speed data. Making the leap from spinners and sliders to clamshell, the W300i is Sony Ericsson’s first clamshell Walkman phone, sharing the vast majority of its feature set with the spinner form factor W550i. A quad-band GSM handset with EDGE, the W300i includes the Walkman music player and comes bundled with a 256 MB card.

New W950i Walkman Phone

Sony Ericsson has introduced the W950, an ultra-slim, ultra-stylish, UMTS-enabled device with 4GB of onboard storage complete with touch screen for simple navigation through music genres, playlists, individual songs or music albums. The music player within the W950 has the functionality and sound quality of an equivalent standalone device. Its 4GB storage can take up to 4,000 songs and the sound quality, delivered on high quality headphones, makes listening to music a real pleasure. A new graphic-rich interface on the Walkman player makes it easy to navigate around the music library by song, artist or playlist and now it’s possible to search visually by browsing through album covers using the stylus and touch screen.