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SoftBank

SoftBank Mobile – New Flagship Store

SoftBank Mobile - New Flagship StoreWith the flurry of activity around here lately we are somewhat behind on rolling out this quick video clip shot at SoftBank Mobile’s new Flagship store in Harajuku. Wisely located in Tokyo’s mobile youth grand central, and mere blocks away from KDDI’s Designing Studio, the company was handing out chocolates (a nice touch for Valentines day) and even had a few SoftBank Hawks baseball team personalities in the house to help celebrate their New Open launch event.

While Kitty-chan was apparently not available to promote her newly announced Swarovski Crystal handsets there was a good selection of the latest super sparkle designs, under glass, front and center. Of course the colorful 812SH Pantone series by Sharp were also easy to spot, however, for the most part there was not much in the way of selection for live working models on offer. That being said it’s certainly better than this Virtual Life SoftBank Mobile shop and hopefully the company will get more test-drive units on display in the future. As for our first impressions; it’s a definite improvement, in both size and location, when compared to the Vodafone’s earlier Megastore attempt in Shibuya several years ago.

Napster Japan – The First Six Months

On October 3 of last year, Napster Japan launched the first online music subscription service in Japan with an ‘all-you-can-eat’ model – allowing subscribers to download and play as much music as they like for a flat monthly fee. Accompanied by a massive marketing campaign featuring oversized bar-code poster ads, the Napster Japan launch attracted a great deal of attention and media coverage. When the company announced that over 2 million songs had been ‘shifted’ (downloaded for playing) in the first week after launch, it looked as though Napster might well be on track to replace iTunes as Japan’s most popular online music service. So how have the first six months gone for Japan’s first and (so far) only online subscription music service?

Japan Mobile Subscriber Statistics

The Telecommunication Carriers Assoc. (TCA) released their official updated Japan mobile subscriber details (see graphic on our left nav.) for the month ending March 2007. While we had mentioned several times recently that March is the traditional handset replacement month, even WWJ was impressed to see the volume of activity achieved. KDDI’s AU brand continued to show the way with a net increase of 530,000 while DoCoMo, with their latest models line-up becoming more widely available, added a respectable 298,000 new contracts. SoftBank Mobile reported a total gain of 127,000 compared to only 63,000 year-on-year for March 2006 when the company was still running as Vodafone. By far the most interesting numbers relate to the continued migration towards 3G.

EMOBILE Selects InnoPath's OTA

InnoPath announced that EMOBILE has selected their Integrated Mobile Device Management Solution (iMDM) to deliver over-the-air firmware updates and configuration management. EMOBILE will be deploying InnoPath’s Firmware Manager allowing for software and firmware updates, in addition to offering its Configuration Manager enabling remote configuration of settings and new services; both applications being offered over-the-air, in real time. With this announcement, the company now has agreements tied with KDDI, Softbank, and eMobile and license agreements with several of the handset manufacturers which are sold under the DoCoMo brand.

Is America Ready for a Virtual Mobile?

American Venture magazine interviewed Scott Driggers, CEO and Co-Founder of Gemini Mobile Technologies, about whether the American market is ready to explore a virtual world on their cell phone. Gemini is preparing to launch its 3D mobile software platform, eXplo, in the UK or the U.S. Currently, eXplo is driving Softbank Mobile’s 3D virtual world, S! Town, in Japan, which has added 100,000 subscribers since launching in November of 2006. In S! Town, subscribers design and dress their avatar and room, using the virtual world’s currency for purchases.

Softbank to Launch 3G handsets in Taiwan

Via this post on DigiTimes; Panasia Media Corporation (PMC), a subsidiary of Japan-based Softbank, plans to introduce 3G handsets built with Softbank’s platform in Taiwan in the third quarter of this year, according to Alex Chuan, PMC chairman and Softbank’s representative in Taiwan. PMC will team up with Chunghwa Telecom (CHT) to market Softbank-based 3G handsets under the CHT trade name for a suggested retail price of about NT$20,000 (US$606), Chuan indicated.