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KDDI ''Flash:'' Slashes Prices, Debuts 3 Models

A year ago, WWJ predicted the end of packet-based pricing. A year later, KDDI/au, and Japan, would seem to be entering a new price war. Today, KDDI threw down the gauntlet to DoCoMo by slashing its fixed packet charge from 4,200 yen to 2,000 yen (Yes! You read that right…) on August 1, while flaunting three cool new mobile models armed with what will rapidly become de rigeur in Japan: flash! We’ll have an exclusive video program with Anup Murarka, Macromedia’s senior director of mobile marketing and devices coming in a few weeks, and — of course — breathtaking visuals of KDDI’s newest and sexiest phones and menus. But first, let’s take a look at the No. 2 carriers’s latest strategy to keep pummeling DoCoMo and Vodafone for new adds in a maturing market.

QUALCOMM Announces Extensive Adoption of its Integrated QTV Solutions

QUALCOMM Incorporated, pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced strong customer demand for its single chip, fully integrated Qtv(TM), Qcamcorder(TM) and Qvideophone(TM) multimedia solutions. These enhanced video solutions are part of QUALCOMM’s suite of Launchpad(TM) technologies integrated into QUALCOMM’s chipset solutions; Qtv is a real-time decoder that enables the streaming and downloading of video content, Qcamcorder is a real-time encoder that records video, and Qvideophone is a two-way, video telephony solution that enables mobile videoconferencing. QUALCOMM’s mobile video solutions have been chosen as the multimedia implementation for more than 30 different handset designs from seven wireless device manufacturers, representing global markets including Europe, Japan, South Korea and North America.

NetFront Microbrowser Selected for New NEC Handsets on Hutchinson 3G

ACCESS, a global provider of Internet access technologies, today announced that its NetFront v3.0 microbrowser has been deployed in NEC’s new e616, c616, e313 and c313 handsets for use on Hutchison 3G’s W-CDMA network in Europe and Asia. NEC also selected ACCESS’ AVE(TM) -SSL encryption modules for the handset deployment.

Multimedia Cellys: FM Keitai Rocks!

The “FM Keitai,” the most successful FM radio cell phone on planet Earth, is rocking the airwaves in Tokyo. There are over 450,000 users and DJs and announcers are voicing special messages intended just for phone listeners: “Please press the ‘Star’ button to get more information on product X.” Audio-loving mobilers can also download a digital clip of the currently playing song, thanks to BREW. It’s a media marketing dream come true, and it’s only the beginning. Full program run-time: 3:58

Portable Reportable audio updates are short, 3- to 5-minute news items in MP3 format. You can listen via PC or download and copy to your portable player for tomorrow morning’s commute. — Eds.

ACCESS Announces First Full-Featured Browser for QUALCOMM'S BREW

ACCESS, a global provider of mobile content delivery and Internet access technologies, today announced that its NetFront v3.0 microbrowser is now available for QUALCOMM’s BREW(R) solution. With NetFront for BREW, mobile operators and handset manufacturers will have access to the some of the most advanced mobile browsing technology in the world. The company announced the product at the BREW 2004 Developers Conference being held June 7-9 in San Diego, California.

KDDI, Vodafone Enlist Artists to the Cause

Yesterday, the Wireless Watch Japan site was slammed by record traffic after we posted our first big Net news scoop: Casio’s announcement of what appears to be the world’s first 3-megapixel camera phone, due for release later this summer via KDDI. And that wasn’t the only big Japan handset news from the past few days: both KDDI (working with Hitachi) and NTT DoCoMo have announced concept models capable of receiving terrestrial digital TV broadcasts, while Vodafone’s been mentioned as working on new karaoke-enabled handsets with Sharp and Toshiba. Phones in Japan have become culturally connected communicators and terminal makers who think more like artists and less like engineers will flourish.