According to Teruo Katsura, Managing Director and Member of the Board of Panasonic Mobile Communications Co. Ltd, (PMC), Panasonic is targeting a1 trillion yen, in sales and 40 million handset production schedule for 2006, and is aiming at an 8% global market share in terms of terminal shipments by 2006. Speaking at a strategic briefing today, Katsura said that PMC wants to boost its sales 250% of its 2003 levels and hit GSM hard in Asia in particular.
Today, Teruo Katsura and Panasonic Mobile Communications announced something we’ve been lusting for over two years: A Japanese maker with brilliant technology showing the true grit to attack the world market!
We were fiddling around with Panasonic’s new FOMA 900i-series phone (not at a store near you in Europe or the United States, unfortunately) and noticed the plastic battery cover kept on falling off. At that moment, Katsura-san, managing director and member of the board of Panasonic Mobile Communications Co. Ltd. (PMC) – who we were rubbing shoulders with – turned around and said “Don’t Worry! These are only the test models!” We had a great chat with Katsura-san, who earlier today announced Panasonic’s aggressive move into GSM, Europe, Asia and the world; but that, the X700, the X60, and X66 are for later in this article. Having handled the P900i, we think it’s a cracker. It’s sleek and light and full of action, a folding design that’s beautiful in its simplicity and feather-light to touch (Oh! So far has FOMA come…!) but packing a full 3G punch – plus an SD card that plugs into a whole range of Matsushita/Panasonic equipment for what the marketing guys used to call a “richer multimedia environment.” Heavyweight congratulations to Panasonic for delivering a killer 3G phone!
The best news we have is that, aside from our love at first sight with Panasonic’s 900i, the model is alive and well and officially on sale mamonaku (soon). Of course, that could mean anytime from today, Feb. 10, to the next 10 days, although for probity’s sake, Totaro Uchiyama, manager of PMC’s Overseas Mobile Terminal Division, says the launch will be before the end of February.
Providing the rocket doesn’t blow up, Mobile Broadcasting Corp. here, and SK Telecom in Korea should start a 70-channel satellite-to-mobile S-Band (2.6GHz) broadcasting service this June. We sort of wrote this company off last year, but Samsung’s announcement that it is developing a cell phone for the service has peaked our interest a little.
As component shortages build for high-end and camera-enabled mobile phones, Toshiba looks as if it is coming up trumps with a brand new CMOS/ DSP VGA module that the company claims is one of the smallest around, ready for ramping this March. Also take a look at recent news item ‘Mobile Phones Enter 2-Mpixel Era’ Here noting a Complementary Oxide Comeback, with chips on the side, for camera phones.
The difference between walking the walk and talking the talk was painfully clear at last week’s 3G Mobile Forum 2004 conference held but a home run away from Tokyo Disneyland’s Magic Mountain. The four-day event hit the airwaves running with a keynote from NTT DoCoMo’s Keji Tachikawa, who was able to reconfirm DoCoMo’s solid plans for FOMA through the year. But given the surplus of inertia that’s dragging 3G launches– actual and putative– the conference swayed on the tides of optimism and not a little understated recrimination between carriers, contents providers, business platform providers and engineers about the potential if not the reality of 3G outside of Japan, Korea and (possibly?) the UK.
This viewpoint hoists the petard on our exclusive video interviews with mobile phone inventor and 4G actualist Martin Cooper, who tells us about the potential and pratfalls of the wireless world as he sees them 30 years after he made that first call. We also have Playboy.com’s Markus Grindel telling us about the potential for adult content in the wireless environment, and last but definitely not least a high-paced program with prolific author and analyst Tomi Ahonen, a man who single-handedly lends a new meaning to ubiquity; he seems to be just about everywhere in the wireless space, and boy, is he always switched on. We’ll have this terrific triptych of programs up in the coming weeks, but first, let’s take a look at some interesting points at last week’s conference.
The mobile phone industry will sell 150 million smartphones in 2008, 15 times this year’s sales, with the Symbian OS leading the smartphone operating system market, according to a report published this week by ABI Research. The report projects strong growth for high-end mobile phones, with Microsoft’s market share trailing behind Symbian, and Linux bringing up the rear.
Superscape, specialists in the development of industry standard 3D technology to deliver console quality, over-the-air (OTA) games on mobile phones, will be showing the latest additions to its portfolio at the 3G Mobile World Forum to be held in Tokyo (13-16th January 2004). In addition Dr. Mike Grant, Superscape’s VP Marketing & Strategy, will be joining other international conference speakers to give a paper entitled “Bringing global mobile brands into mobile gaming.” Superscape’s Swerve engine has been selected by such industry giants as Siemens, Samsung and Motorola as their 3D enabling technology of choice.
Samsung is shipping a high-end smartphone powered by embedded Linux from Mizi Research that supports both Chinese and English. The device is being distributed in China, initially, where it works with #2 China wireless provider Unicom’s CDMA2000 1x network. The Samsung SCH-i519 offers an impressive range of high-end PDA and smartphone features, including sophisticated voice-control capabilities. It currently sells for about $750.
Most of Japan’s next-generation cell phones are going to have 2 megapixel cameras next year, right? There is already a supply crunch developing for CMOS sensors, right? The global shipment of cellies is going to near 490 million units in 2004, right? And, finally, Japanese makers are gearing up for an assault on the world market via Vodafone, right? Probably not, don’t think so, well if you are very lucky and Vodafone central is a long way from Tokyo- there is something fishy about Vodafone talking up its love of Japanese handsets…these are the sorts of answers that you get if you talk to IDC Japan’s top wireless device analyst Michito (Mitch) Kimura, who has his own take on things. Recently, WWJ listened in on Kimura’s presentation about camera phone trends, followed up with an interview, and came back with the following snapshot.
Chip design company SyChip Inc. is testing software for its SDIO (secure digital I/O) WLAN card so it can be used to add Wi-Fi capability to smart phones. With the card and the software, smart phones can use a WLAN to transmit data and double as a cordless VoIP when linked to a corporate IP telephony service, said Navi Miglani, SyChip’s director of marketing.
