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Digital TV for Mobile in Japan – 1H Review

Digital TV for Mobile in Japan - 1H Review A recent report focusing on the faltering Korean DVB-H market lead us to wonder how the user experience, and business model, compares with the service launched here in Japan on April 1st. Several items stand out as either very similar or completely opposite.

Many studies over the years point to the fact that mobile user habits vary much less from region to region than assumed by most industry pundits. Of course there are at least some notable differences, however – by and large – people are people, and in-depth research has routinely shown common ground across cultures and classes.

The predictable differences become more apparent as business models are implemented that encourage, or restrict, access or behavior in any given product or service offering. The cost and availability – let alone need – of any new mobile initiative will obviously have an impact on its adoption rate.

When digital TV for mobile (1SDB-T) debuted here this spring, the business model had several notable features: all channels are free to view and the broadcast content is exactly the same as already available – also at no cost – on users’ home TV sets.

While many have questioned the logic of this seemingly non-profit (yet costly) experiment, the ministry, carriers and broadcasters have carefully developed a strategic long-term vision for the successful deployment of mobile TV in Japan.

One thing is for sure: the hype surrounding this next-gen area knows no borders and markets overseas are also struggling with the myths and realities of this segment’s risks and opportunities.

Japan FTC to Investigate Qualcomm

Japan’s antitrust watchdog has told Qualcomm Inc.’s Japanese subsidiary that it may investigate its licensing and chip business practices in Japan, Qualcomm said on Thursday, sending its shares down more than 3 percent. The news comes after sources said last week that the European Commission is likely to intensify its investigation of Qualcomm’s patent licensing rates for a new generation of mobile phone technology. Japan’s Fair Trade Commission did not say when it might investigate the company or identify any complainant, Qualcomm said.

Nortel and Qualcomm Trial HSUPA

Option’s announced that they have successfully completed the industry’s first demonstration of live HSUPA (High Speed Uplink Packet Access) data card calls reaching a wireless uplink transmission rate of 1.3 Mbps and a wireless downlink of 2.7 Mbps at application level. A laptop fitted with an Option HSUPA data card (category 3 in uplink, cat 6 in downlink) based on QUALCOMM Mobile Station Modem MSM7200 chipset and commercial HSDPA/HSUPA network equipment from Nortel were used to achieve the new record data speeds. Commercial availability of “HSUPA-Ready” and full HSUPA products from Option are planned for the first half of 2007.

SoftBank Mobile Comes Out Swinging

WWJ Editors, 28 September 2006
SoftBank Mobile Comes Out Swinging by Mobikyo KKThe long summer silence from SoftBank on the rebranding of Vodafone K.K. to SoftBank Mobile is over with no less than 12 press releases issued today in advance of the official launch on 1 October. The company has introduced 13 new handsets, a variety of updated service offerings and new personnel. As mobile number portability (MNP) arrives on 24 October, and with strong competition from market leader NTT DoCoMo and No. 2 carrier KDDI, the struggling former Vodafone franchise clearly needed to get their house in order.

Some little-known news: Industry insiders here were surprised to learn in late August that the long-time head of Qualcomm Japan, Ted Matsumoto, had moved over to SoftBank taking on the title of CSO (Chief Strategy Officer) for Masayoshi Son’s newly minted celco. The official announcement was made during a wide ranging press conference that also introduced Cameron Diaz as the star attraction for their new advertising campaign that planned to blitz TV and outdoor ads over the coming weeks.

On the network front, they have announced that ‘Super 3G’ (HSDPA), with availability limited to the greater Tokyo area, will start in October to service their new HTC – X01HT smartphone. This Windows Mobile-enabled unit will default to regular W-CDMA (or GSM/GPRS overseas) in areas without high-speed coverage. The company also announced new applications and services ranging from the widely expected Yahoo Mobile Search integration, “Hot Talk” instant messenger, a “3D Town” event guide map, and – finally – a “Live Monitor” scrolling text push service.

Qualcomm Funds P2P Mobile Commerce

We’re pleased to see that OboPay has closed its second round of funding lead by $7 mn from none other than Qualcomm! That would indicate it’s quite likely we’ll see a strong push for their BREW-based P2P mobile commerce application in the future. This news also seems to be at least somewhat disruptive to the existing embedded IC chip effort lead by Sony and Phillips. As both KDDI/au and Vodafone (almost SoftBank Mobile) are running on Qualcomm’s chipset in Japan, this development might present them with a viable alternative to paying license fees to FeliCa Networks as well…