The Mobile Wallet is nearly in our pockets. In what promises to be just the first ripple in a wave of material promoting FeliCa, Takeshi Natsuno, managing director of DoCoMo’s i-mode Planning Department, today took the covers off the first four FeliCa handsets that will be coming into stores this July. Regular Wireless Watchers will know we have been tracking this story over the last 6 months starting with the trial-launch video program Here.
Today we look at some of the highlights from NTT DoCoMo’s 1 June 2004 press conference announcing the release of three new 3G cellphone each of which includes new functionality not seen before in the Japan market. This press event is typical for a new handset announcement; all three of Japan’s major cellcos (NTT DoCoMo, KDDI, Vodafone) conduct similar sessions for their new model releases. Today’s models all make the first FOMA handsets released back in late 2001 look fatter, clunkier, and more awful than ever. The battery life issues have been solved, and these sleek clam-shell beauties are more sophisticated than ever before.
Full Program Run-time 5:04, also available in Real Player and Quick-Time formats.
Originally published as a guest column in Fierce Wireless, 9 June – Ed.
If 2001-2003 has been Phase 1 of Japan’s 3G era (all three major carriers launched W-CDMA or CDMA 2000 networks in this period), then 2004 is definitely shaping up to be Phase 2 — and the difference is that now Japan 3G is moving overseas. The assault is being led in part by Japan’s keitai makers who, under NTT DoCoMo’s lash, have invested heavily in sophisticated new terminals and are now looking to markets further afield in order to generate additional ROI.
Matsushita Electric Industrial Co., Ltd., best known for its Panasonic brand name, today announced plans to reorganize and consolidate its mobile phone and automotive electronics production in Japan. Under the proposed plan, mobile phone manufacturing carried out at the Hanamaki plant in Iwate Prefecture will be shifted to Shizuoka Prefecture and automotive electronics manufacturing to Matsumoto in Nagano Prefecture. The plan is a part of Matsushita’s new 3-year business plan, the “Leap Ahead 21” Plan, aiming at further enhancing the company’s strategy to achieve an optimum system for global production.
DoCoMo will seek to revitalise lacklustre sales of its FOMA service with the launch of three new handsets. From next month DoCoMo will start receiving an estimated 6m 3G handsets from NEC, Panasonic and Fujitsu in a bid to increase its 3G customer base to 10.6m. In conjunction with the new handsets, DoCoMo has earmarked Y120bn ($1.1bn) of tariff cuts during the current financial year.
We’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32
