ACCESS has announced that its NetFront Browser and NetFront Messaging Client are featured in the new Sharp 3G handset that Vodafone unveiled on September 10. The 880SH supports both W-CDMA and GSM and is compatible with HSDPA. The handset, developed mainly for the European market, was recently introduced as part of Vodafone’s Christmas 2007 lineup.
According to the Nikkei, via Reuters, Kyocera and Sanyo are close to inking a deal that would merge the device makers into the world’s seventh largest mobile phone manufacturer. The business daily stated Kyocera aims to buy Sanyo’s mobile phone operations for about 50 billion yen ($435 million), Sanyo expects to sell about 11 million units in the current business year to March 2008, down from its initial estimates of 12.5-12.6 million. Both Kyocera and Sanyo said in separate statements that nothing has been decided.
Nokia and Capcom have announced that Capcom will be publishing games on N-Gage in 2008. Capcom is the first Japanese based publisher to show their commitment to N-Gage, which makes its global debut later this year. Classic titles such as Mega Man, Street Fighter and Resident Evil can distributed over the air through operator networks or over the internet to a user’s PC.
Matsushita Electric shares fell to a two-year low after Nokia offered to replace as many as 46 million handset batteries produced by the company on concerns they may overheat. Matsushita, the world’s largest consumer-electronics maker – more widely known as Panasonic – saw it’s shares drop 5 percent on the Tokyo Stock Exchange to 2,015 yen which is the lowest closing price since October 2005.
Sanyo has decided to sell its mobile phone business as part of its effort to improve group-wide profitability, with an agreement expected by the end of the year, according to a web report on Saturday by public broadcaster NHK. Sanyo is said to be negotiating separately with Sharp and Kyocera according to this article on The Japan Times. The exit rumor surfaced late last year.
The genesis of today’s Viewpoint was back in March, when we spotted this op-ed referring to Japan mobile that had stated: “What’s different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions.” That op-ed piece in turn cited a new research report on eMarketer, “Japan: Marketing to a Mobile Society,” which insisted: “What stands out in the current Japanese experience is the fact that the center of gravity for getting through to Japanese mobile users has shifted in favor of business models and marketing tactics as opposed to new technical features and mobile phone functions.”
We took exception to both these as serious mis-analyses of the cornerstone role that technological innovation and network infrastructure competition have played – and continue to play – in powering Japan’s mobile success story. After contact with the eMarketer editors, we agreed to write separate opinion pieces, which we would both republish side-by-side in our newsletters, as an excellent way to hash out the topic and let you – our collective readers – decide.
Sadly, the marketing guys at eMarketer quashed the idea, as the subject and the detailed discussion would be “too technical a topic for our [eMarketer’s] newsletter.” But we know that WWJ readers are more than smart enough to figure out for themselves what’s really driving the mobile Internet in Japan! So we wished the eMarketer editors best of luck in the future, again gave thanks that WWJ doesn’t have any meddling marketing guys, and herewith present to you our Viewpoint.
(Subscribers login to access the full article by WWJ editor Daniel Scuka)
Image: Holographic projection demo at NTT DoCoMo R&D Labs, November 2006 ©Mobikyo
