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NEC's V601N: Japan's First TV CellPhone

NEC's V601N: Japan's First TV CellPhoneIt’s sassy, not clunky – but analog only. If this sounds like an ode to Japan’s first Tellycelly, please make your call swift: The TV will only run about an hour before the batteries poop, but the sales potential is, we think, killer. Vodafone’s V601N [.pdf] from NEC, on sale in December, follows Japan’s long consumer electronics tradition; namely, a cool, high-tech gadget that will sell at a premium by the truckload. Watch the tube, no pesky packet fees, grab screen shots and capture live video from broadcast programs, access TV guides via browser, and use it as a remote to control your karaoke machine. Watch our exclusive WWJ video clip of the ‘next big thing’ in action at Vodafone’s October press conference when the unit was introduced.

Japan Mobile Phone Internet Marketing (Part 2)

Last December, professor Philip Sidel of the International University of Japan served up some nasty lessons for believers in location-based marketing strategies (WWJ video here). Last week, Sidel and professor Glenn E. Mayhew presented their latest findings on mobile Internet (MobileNet) usage in Japan, and have come up with a new set of surprises, some nasty… and some nice. At a lecture at the American Chamber of Commerce Japan’s e-Business forum, the Sidel/ Mayhew team again cut swaths through several layers of hype and slashed up several misconceptions marketers might have. In our recent Viewpoint article, we noted how surprised some European consultants were about the lack of business apps in Japan’s MobileNet. Now prepare for some more; data gleaned in their most recent study shows that less than half of Japan’s MobileNet users plug in to keitai Internet for more for more than 5 minutes a day, and, perhaps, only a quarter of users are willing to pay for content and this is just the beginning.

DoCoMo Set to Launch 3G Compact Flash Card

NTT DoCoMo, Inc. announced today that it will market P2402, the first FOMA CompactFlash card that will enable 3G videophone and other wireless data communications via PCs and PDAs such as DoCoMo’s sigmarion III, beginning November 28, 2003. The new flash card will enable PDA users to begin enjoying FOMA services, as DoCoMo presently provides the PC typed FOMA card that is only applicable to PCs with PC card slots.

What Happens When Mobile Mail is Cheap

If you read Daniel Scuka’s guest viewpoint late last week, you’ll know the key difference between Japan and Europe – SMS mail pricing. While his opinion is his own, we noted this spectacular example of what can happen when mail (SMS or SMTP) is cheap – like it is in Japan. Ironically, this story comes not from an advanced, Western European market like Germany, France, or the UK, but from the Czech Republic – where SMS messages cost as little as 0.03 euro each and local municipal authorities are exploiting the ubiquity of cellular to bring eGovernment services to the masses.

Importing Wireless Products from Abroad

Importing Wireless Products from AbroadDo you have BREW contents that you want to put into 10 million cellphone browsers? We know somebody who wants to hear from you. Spun out of trading powerhouse Nissho Iwai and backed by camera giant Olympus, ITX E-Globaledge Corp. is a small company hungry to meet U.S., Korean and European ventures to introduce your BREW content, and your cutting-edge soft- and hardware, to a company with a huge appetite: KDDI. More than just a go-between to help customize ideas for the Japanese market, ITX also creates its own content. More interestingly, it recently put $4 million into a Seattle-based venture blending XML. Full Program Run-time 18:28

Vodafone KK: All Quiet on the 3G Front

Prepare for some grim reading. There wasn’t a lot of good news on Vodafone’s Eastern Front, for the short term at least, arising out of Vodafone K.K.’s November 18-announced first-half financials. It is eerily quiet in the Little V machine gun nests out here on the 3G frontier. Vodafone K.K. faces gently sliding ARPU, wilting subscriber uptake and a long haul launch for a fully-fledged rollout of cutting-edge 3G keitai. “Japan Telecom Holdings (JTH) stock finished down 15 percent for the day after posting first half earnings,” notes CSFB senior telecoms analyst Mark Berman. “The market is essentially saying that it has completely lost confidence in both the competitiveness of Vodafone in Japan, and believes further that the current … management is more concerned with appeasing parent Vodafone than it is with rewarding minority shareholders,” he writes this week. On the other hand, the basis for a big comeback could be on the cards for next summer. We’ll give an overview of these points below, but before we start blazing away. ** We’d like to sincerely apologize to Vodafone K.K. for our mucking up an item in the Happy Packet discount series in last week’s newsletter. For the record, packet rate slashes DO apply to 3G, and we said they didn’t ** Honto-ni, gomen nasai, Vodafone-Sama! WWJ subscribers log-on and in..