On 29 May, BusinessWeek ran an article, "Japan: Cheap Cell Phones at What Price" aiming to demystify Japan’s complex carrier subsidy situation. The writer, Kenji Hall, is an astute observer of this country’s mobile scene, but he missed the mark on several key points and it’s worth reviewing these in detail…
Oki Electric has succeeded in developing the world’s first ultra small DSRC (Dedicated Short Range Communication) wireless module for embedding in mobile phones to be used for inter-vehicle communication systems. Using this module the company succeeded in trial production of the world’s first mobile phone, “Safety Mobile Phone” specifically designed to improve pedestrian safety. The Safety Mobile Phone notifies vehicles in the surrounding area of its location and retrieves the location information of vehicles in the surrounding area that are equipped with the DSRC system.
The recent MoMo Tokyo event, held 23 April at KDDI’s Designing Studio, featured a mobile mash-up of presentations in the super-cool Demo Night format – which has been popular in other chapter cities. For Demo Night, a line-up of interesting mobile companies were allowed a 5- to 7-minute show & tell session for their mobile content or service offering – displayed on an actual handset and projected on the big screen for all to see. We’ve posted video of all six presentations for those of you who were unable to attend in person.
Tracey Northcott, VP at Enfour Group demonstrated Camera Jiten a native Brew dictionary application for instant scanning of English words giving their Japanese translations. Mandali Khalesi, CEO of Naviblog, showed-off how to find the closest Guinness with your mobile phone. David Collier, founder and CEO of Pikkle, demonstrated a new type of full-screen mobile flash service they provide to enable rich social networking. Nobuyoshi Noda, Mobile Division Deputy GM of Adways, gave an overview of the Mobile Affiliate Advertisement Smart-C product. Tim Smith, Director of Freeverse Consulting, introduced Malibu IVP, a middleware approach to creating useful and viable 3G videocall applications and Hiroshi Oda, VP Corporate Communications from CIAJ, announced that CEATEC JAPAN 2007 will launch a new special exhibit area under the theme of Digital Contents for their annual trade-show in October.
NEC has recently commenced a full-scale mobile WiMAX (16e) trial in Hualien city with Tatung, a major Taiwanese conglomerate company which runs manufacturing, sales of consumer-electronics and LCDs, as well as ISP business. This mobile WiMAX trial marks the first project to be conducted by NEC outside of Japan, and will continue until September, 2007. The trial was conducted as part of the “M-Taiwan” project being lead by the Taiwan. M-Taiwan is a national project to establish a networked information society and to cultivate IT-related industries in the domestic market.
According to this article on the Yomiuri, plans to launch a satellite to create an emergency cell phone relay station in space were announced by the Japanese Internal Affairs and Communications Ministry last week. The stationary orbital satellite with an antenna more than twice the size of any existing satellite antenna, would be used to secure mobile phone connections when ground base relay stations have been knocked out in an earthquake or other natural disasters. The ministry hopes to have the system running by the end of fiscal 2015.
DoCoMo just announced that subscribers to their flat-rate data communication billing plans “pake-hodai” and “pake-hodai full” surpassed the 10 million mark on May 1, 2007. The pake-hodai plan, launched on June 1, 2004, allows 3G FOMA i-mode subscribers unlimited viewing of i-mode content for a flat monthly subscription fee of 4,095 yen (including tax). The pake-hodai full plan, introduced on March 1, 2007, enables subscribers with full-browser handsets to view not only i-mode sites but also browse PC websites for a flat monthly subscription fee of 5,985 yen (including tax). Neither plan applies to data surfing using connected devices, such as PCs, and cannot be used outside Japan.
