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QR Code Marketing Hits Canada

According to an article on Media in Canada, via Mobile Kawya, states; “QR technology has been incredibly successful for marketers in Japan and we expect similar success in Canada,” Michael Gramlow, CD interactive at Dentsu Canada, tells MiC. “It’s a great way to connect with a youth target that’s notoriously difficult to reach – not just because it offers something new and different for them to interact with, but also because it generates a lot of street buzz.” The four-week campaign, which ends on July 15, involves the wild posting of 1,100 posters on construction boards and within frames on office buildings.

DoCoMo Bringing Chocolate to Japan

DoCoMo introduced their 704i-series of eight 3G FOMA handsets, as mentioned yesterday, featuring a range of models from Fujitsu, NEC, Panasonic, Sharp, Sony Ericsson, Mitsubishi and the LG Chocolate design. The F704i, SO704i, N704iμ and P704iμ will be available this month while the D704i and SH704i will go on sale by the end of August. The P704i will be launched by the end of September and we’ll have to wait for that LG sweetness until sometime in October. Specs and images after the jump.

SoftBank Group to Trial Femtocell

SoftBank announced they have received a permit from the Ministry of Public Management, Home Affairs, Posts and Telecommunications to run femtocell trials. The experiment, using 2GHz belt, will be conducted in partnership with ip.access, Motorola, Alcatel Lucent, Ericsson Japan, Samsung, Sonas, Ubiquisys and NEC. Femtocell is a micro cellular phone base station that can be set it up in the home or office and offer mobile handsets voice services via existing fixed-line ADSL connections.

KDDI and Microsoft to Collaborate

KDDI has announced that the company reached an agreement with Microsoft to jointly develop and provide applications using a Software as a Service (SaaS) delivery model for corporate users. The companies will also create an ecosystem to provide extensive support to independent software vendor (ISV) partners and spur the development of new service-enabled applications to drive momentum for new SaaS applications. The service will allow customers to access their data on a PC in the office or with a mobile phone when they are on the go.

NEC Develops 8 Megapixel IC

According to this article, NEC has started shipping samples of their new CE131, not to be confused with the AP131, wonder chip for ¥4,000 each with mass production scheduled for October this year. The LSI has an interface for a 512 Mbit external memory, double the capacity used in the existing model, allowing the processing of 8 megapixel image data.

NEC Gets WiFi OTA Patent

The USPTO has awarded NEC a patent on their technology for smart file downloads. The technology has been designed for phones with built-in wifi radios – allowing them to connect to any wireless access point. The idea is to have the phone decide, on its own, whether to download a file over-the-air via cellular networks or through a wifi network wireless access point.