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KDDI Hits BREW Milestone

QUALCOMM just announced a number of milestones underscoring how KDDI’s wireless data service, powered by BREW, continues to spur the demand for mobile applications in the Japanese market. In January 2007, KDDI subscribers downloaded more than seven million BREW applications to their mobile phones. The cumulative number of BREW application downloads is now more than 160 million since KDDI first launched BREW in February 2003. Gaming has proven to be one of the most active areas of mobile downloads. According to KDDI, its catalog of high-quality mobile games has grown from 2,000 applications in January 2006 to more than 3,000 gaming applications in January 2007.

Napster Japan – The First Six Months

On October 3 of last year, Napster Japan launched the first online music subscription service in Japan with an ‘all-you-can-eat’ model – allowing subscribers to download and play as much music as they like for a flat monthly fee. Accompanied by a massive marketing campaign featuring oversized bar-code poster ads, the Napster Japan launch attracted a great deal of attention and media coverage. When the company announced that over 2 million songs had been ‘shifted’ (downloaded for playing) in the first week after launch, it looked as though Napster might well be on track to replace iTunes as Japan’s most popular online music service. So how have the first six months gone for Japan’s first and (so far) only online subscription music service?

KDDI to Launch U.S. Operations

This article by the Asahi Shimbun, stating that KDDI will launch services on Sprint Nextels network, has created alot of buzz across the web in the last 24hrs. According to that story the company “… has obtained a business license to serve as a mobile virtual network operator (MVNO) in 49 of the 50 U.S. states”. While of course it makes perfect sense to us for KDDI to consider how they might port the lessons learned here into other developing markets, the details provided from this original source raised more questions than they answered. The Asahi quotes un-named officials, no announcement appears on either of the carriers websites, saying that “KDDI Mobile” will begin offering full-scale services in the U.S. by mid-April.

PSP Phone by Sony Ericsson

The rumor mills are swirling again about the long storied dream evolution of Sony porting their popular PlayStation Portable brand to a next-gen. handset. We picked-up this article posted on a Spanish blog suggesting an ‘Insiders Report’ claimed the device is actually in the works. While would not be surprised it would be better to dig a more qualified source. That being said, in fact WWJ had pondered the concept in June 2006 with our Viewpoint “Gaming Set to Repeat Mobile Music Success“, basically stating not if but when.

CTIA: Ready for Japan?

The annual CTIA event is underway – like spring break for telco geeks – this week in Orlando and the PR is flowing. While there is predictable hype surrounding mobile tv and m-commerce, it’s satisfying to see that indeed the industry over-seas is beginning to embrace the functions and services we have seen developed and deployed here in Japan over the last few years. Now of the course the trick is, after the chatter, what happens next. As they say “the devil’s in the details” so time will tell, but it really does seem that things are warming up under the Florida sun!

DoCoMo Tops Mobile Operator Rankings

DoCoMo and Vodafone have been assessed by ABI Research as occupying the “sweet spot” of “Market Innovation and Market Implementation,” in their latest Mobile Operator Performance Matrix, with high ratings on a range of indicators: CAPEX spend per user; non-voice revenue contribution; number and utility of applications and service deployments; EBITDA; share of the global subscriber market; and EBITDA margin.

DoCoMo Announces New Business Handset

DoCoMo just announced they will begin marketing the F903iBSC, by Fujitsu, business-use to enable companies to address security issues such as information leaks and non-work-related use of corporate phones. Security is enhanced by a tool that automatically locks all functions when the handset is shut. Unlocking can be handled with biometric fingerprint authorization or a password. DoCoMo will market this new 3G FOMA handset in Japan from March 19 exclusively through corporate business divisions, and will not be available at DoCoMo shops.

Keitai is a Way of Life in Japan

Almost all young Japanese say mobile phones have changed their lifestyles, with nearly one-third of them confessing to spending three hours or more a day on their mobile, a survey says. Of Japanese aged 20 to 40, some 16 percent say they spend three to five hours a day on their mobiles. Nine percent use their phones for five to 10 hours — and four percent spend even more than 10 hours a day.

Major Shake-up at Faith

Several sources are reporting that Intel Capital and Yoshimoto Kogyo have bought a small stake in Faith Inc.. Last week Faith’s U.S. arm Moderati was sold to Bellrock Media, as pointed out in the most recent Mobile Music Watch newsletter; “Following its board meeting last Friday, Faith Inc. announced that co-founder and COO Makoto Nakanishi will resign from the company and acquire 100% of its struggling US subsidiary Faith Communications.”. According to their statement, the US subsidiary is losing money and plagued with problems, including a postponed trial launch of its Mobile Virtual Network Operator (MVNO) service and heavy capital requirements.