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3G Mobile Future: Exclusive Interview with Tomi Ahonen

3G Mobile Future: Exclusive Interview with Tomi AhonenTomi Ahonen is a smart guy who’s done a lot of observing and thinking about the 3G future. He reports that planet Earth has 2 bn mobile phones, with more phones in use than cars, credit cards or televisions, and that advertisers, businesses and governments are all trying to understand how the mobile future will download. For a glimpse into the future, Tomi was in Tokyo last month for the 3G Mobile World Forum 2006 where he observed that Japan already has the handsets, the networks and users who have migrated to 3G, while “the rest of the world is just starting to understand and discover this opportunity.”

He points out that in Japan, roughly 30 percent of all mobiles are 3G phones, compared to the UK, where it’s only 8 percent. “We have a long way to go to catch up.” WWJ’s Lawrence Cosh-Ishii caught up with Tomi for a tightly-focused interview covering 3G, 3.5G, consumer service definition, key technologies and how marketing and advertising are starting to recognize the potential of mobile.

NEC Mobile Solutions and Handsets at 3GSM

NEC Corporation announced that it will display a series of high-end mobile handsets including the world’s thinnest 2.5G fold-type camera-phone, a prototype HSDPA 3G mobile phone and other end-to-end mobile solutions and handsets at 3GSM World Congress 2006, Barcelona. At this year’s 3GSM World Congress, NEC will unveil a selection of integrated products and services that show how NEC is adding value today to its customers by providing end-to-end solutions. Visit Hall 8, Booth No. A03a.

Mobile Phone Adoption Rates in Japan

Research and Markets have announced the new Wireless World Forum report: Japan Mobile Market 2006 – Your Statistical Guide To Understanding The Mobile Opportunities in Japan 2006-2007. Stating that data from the “Japan Mobile Market” statistical handbook shows that future growth in the Japanese mobile market will be centred on the under 14s and over 55s as 100% penetration is reached in all other age groups. Penetration in the 5-9 year-old age group will more than double from 29% in 2004 to reach 64% in 2007 but the largest number of new subscribers in 2006 will come from the 55-65 age group, with 1.62 million new customers.

Info Plant's Paid Mobile Site Survey

Online market researcher Info Plant has announced the results of a survey of 6,366 men and women on how people use paid mobile sites. The company conducted the survey from December 23 to January 3. When asked about how many paid sites they have used, 24.8% of the respondents answered “one”, followed by “two” (17.8%) and “three” (16.2%). By gender, more women than men have paid for mobile sites (80.0% vs. 74.6%). By age, about 80% of the men in their 20s and the women in their 20s to 40s have paid for a mobile site.

3GSM World Congress 2006 Awards

The nominees have been announced for this year’s 3GSM awards with the winners to take center stage during a VIP gala dinner in Barcelona’s fabulous National Palace on 14 February 2006. According to the organizers, Mobile communications as a new entertainment and information medium has become the ‘fourth screen,’ after television, cinema and the PC, capable of delivering a vast array of media rich content to users throughout the world. This year there are new categories for mobile gaming, sports, music, film and video content.

Vodafone Japan 3Q Results Released

Extract: Vodafone K.K.’s 3G devices increased by 564,600 in the quarter, bringing the number of 3G subscribers to 2,318,200, whilst market share of 3G net additions remained fairly constant throughout the quarter at just over 10%. Blended ARPU for the quarter was down 3.7% year on year, an improvement from the 5.4% fall recorded in the quarter to September. The continued fall in ARPU reflects the loss of higher value customers in the previous year and competitive pressures on pricing. Blended ARPU for the quarter was down 3.7% year on year, an improvement from the 5.4% fall recorded in the quarter to September. The continued fall in ARPU reflects the loss of higher value customers in the previous year and competitive pressures on pricing. The improved trend is due in part to the positive impact from the new range of flat-rate plans, which are generating additional usage. Service revenue fell 4.5% year on year due to the decline in ARPU. Voice revenues fell 6.2%, with non-voice revenues broadly stable. The improvement versus the previous quarter can be attributed to an improved ability to retain customers, resulting from a better handset line-up and service offering. (WWJ subscribers log in for more details).