KDDI have announced that two of the new models introduced for their autumn line up will go on sale this weekend. The W43K by Kyocera and W42SA by Sanyo are both Win-series (CDMA 1X EV-DO) phones with features ranging from enhanced music and an m-commerce FeliCa chip to the PC-Site Viewer and cool new Camera-Dictionary functions. Details [in Japanese] here.
WWJ Editors, 28 September 2006
The long summer silence from SoftBank on the rebranding of Vodafone K.K. to SoftBank Mobile is over with no less than 12 press releases issued today in advance of the official launch on 1 October. The company has introduced 13 new handsets, a variety of updated service offerings and new personnel. As mobile number portability (MNP) arrives on 24 October, and with strong competition from market leader NTT DoCoMo and No. 2 carrier KDDI, the struggling former Vodafone franchise clearly needed to get their house in order.
Some little-known news: Industry insiders here were surprised to learn in late August that the long-time head of Qualcomm Japan, Ted Matsumoto, had moved over to SoftBank taking on the title of CSO (Chief Strategy Officer) for Masayoshi Son’s newly minted celco. The official announcement was made during a wide ranging press conference that also introduced Cameron Diaz as the star attraction for their new advertising campaign that planned to blitz TV and outdoor ads over the coming weeks.
On the network front, they have announced that ‘Super 3G’ (HSDPA), with availability limited to the greater Tokyo area, will start in October to service their new HTC – X01HT smartphone. This Windows Mobile-enabled unit will default to regular W-CDMA (or GSM/GPRS overseas) in areas without high-speed coverage. The company also announced new applications and services ranging from the widely expected Yahoo Mobile Search integration, “Hot Talk” instant messenger, a “3D Town” event guide map, and – finally – a “Live Monitor” scrolling text push service.
East Japan Railway Company (JR East), NTT DoCoMo, JCB, and bitWallet just announced that they have agreed to share a common platform to enable their e-payment brands — Suica, iD, QUICPay and Edy — to share the same point-of-sale reader/writer device and data center. The system is expected to begin commercial operation with the Suica and iD brands in January 2007, with QUICPay and Edy [ .jpg image ] to be added subsequently.
JR has announced they will drop the previous requirement to have the company’s “View” credit card in order to take advantage of their Mobile Suica service as of 21 October. They have also indicated that by sometime in December this year, SoftBank Mobile customers with FeliCa-enabled handsets (no model types announced) will also finally be able to use JR’s m-commerce system.
KDDI has just added a few tasty tidbits on their recent announcements: the new W43S handset by Sony Ericsson is ready to roll as of Friday, 15 September, and they will have some interesting new BREW titles (including mobile multiplayers) on display at next week’s Tokyo Game Show. As an apparent counter measure to the free iPod Nano ‘bribe’ just announced by SoftBank Mobile, KDDI has also introduced the new “Large Satisfaction Campaign,” which will offer a variety of prizes for new users.. whew!
Axalto today announced that it has launched the first third generation CDMA User Identification Module (UIM) commercial card in Japan with KDDI, one of Japan’s leading mobile service providers. The Axalto cards are designed to work together with KDDI’s CDMA 2000 EV-DO third generation mobile handsets. KDDI subscribers can now access both GSM and CDMA networks with just one card and users will be able to use the same telephone number both domestically and internationally.
