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May the 3G Force Be With You

May the 3G Force Be With YouThe KDDI Designing Studio is under siege by storm troopers for the month of July in a concentrated effort to promote the company’s au Auction Star Wars campaign. They have some pretty cool collectables up for grabs to the highest bidder with all proceeds raised going to charity. WWJ was on hand for the launch and while it was disappointing that Darth Vader would not comment on camera, we did manage to shoot a bit of video at the event just for all the dark-side otaku out there.

KDDI has gone all out to boost the content and related services for this project, which includes everything from custom ring tones and EZ books to Flash games, movie trailers and screen savers. It will be interesting to see what the winning bids are on approximately 20 separate lots donated by Lucas Films, you’ll have until 17 August to get a limited edition — one of only 500 made — 24kt, solid-gold C3PO. We’d rather have a chance to win the ubercool Anakin Skywalker Light Saber that looks like it really works!

KDDI Announces EZ-Felica Wallet Cell Phone Service

KDDI Announces EZ-Felica Wallet Cell Phone serviceFresh off the news wire [Jpn], KDDI just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users. But wait.. that’s not all! KDDI also announced that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well. It seems like only yesterday (actually, December 2003) we reported “KDDI Joins FeliCa Bandwagon”.

Mobile Commerce Surges in Japan over Wireless Networks

Mobile Commerce Surges in Japan over Wireless NetworksMobile commerce over cell phones jumped 25 percent last fiscal year to around 971 billion yen ($8.8 billion) according to a survey on e-business just released by Japan’s Ministry of Economy, Trade and Industry [.pdf in Japanese]. Covering all of fiscal 2004 (which in Japan ended March ’05), the survey showed wireless purchases of books and music had grown by 85 percent from virtually nothing the previous year to 330 million yen ($3 million). Shopping for clothing and accessories over the smallest screen accelerated 79 percent, taking in 150 hundred million yen ($1.3 million).

Researchers for the report noted that consumers are comfortable with shopping on the Web, grouping it with other mainstream retail experiences. Individual online (Internet) purchases rose nearly 29 percent to 5.64 trillion yen in fiscal ’04. This confidence has users embracing the anytime, anywhere convenience of the mobile Web in addition to — and even sometimes preferably to – the PC experience.

Overseas Mobile Games Enter Japan

Best of West rides into townNow here’s a twist: just when we’ve spilled a lot of ink lately telling you how Japanese mobile Internet players are succeeding overseas, in comes a press release from Dublin, Ireland-based Upstart Games Ltd. announcing that their Tokyo subsidiary, Upstart KK, has launched what they call the first multi-carrier service dedicated to providing Japanese mobilers with access to popular US and European games. With a catchy name and the allure of foreign brands, the “Best of West” gaming contents channel may just grab a few thumbs, not to mention per-download revenues.

ACCESS' NetFront Powers Full Internet Browsing on N901iS 3G Handset

ACCESS announced that its NetFront full Internet mobile browser has been selected by NTT DoCoMo for deployment in its 3G FOMA N901iS handset. The N901iS is part of DoCoMo’s 901iS Mobile Wallet series—the most advanced handset series ever developed by DoCoMo. In combination with ACCESS’ NetFront browser, the N901iS handset’s advanced functionality expands to deliver support for both i-mode as well as full Internet browsing. ACCESS’ NetFront browser provides N901iS end-users with a rich, full Internet mobile browsing experience that includes the ability to scale down standard Web pages to fit the width of the phone screen, thus eliminating the need for horizontal scrolling while significantly facilitating the mobile browsing experience.

KDDI Deploys InnoPath's Mobile Device Software Management Solution

InnoPath Software (formerly DoOnGo Technologies), today announced that KDDI Corp., a leading wireless operator in Japan, has deployed InnoPath’s DeltaUpgrade Plus end-to-end solution to provide seamless OTA delivery of advanced services for KDDI handset users. The service was launched initially with handset model W31T and W32SA, and will be expanded to other new handset models. With KDDI’s rollout, three major wireless operators in the United States and Japan have now commercialised InnoPath’s solution on live wireless networks, managing over 50 million devices with an additional 2.5 million added every month. InnoPath is the only end-to-end OTA device management company actively updating handset software in commercial deployments.