Tokyo Startup Leverages Mobile Mail
Nooper.com is an unlikely name for a technology that aims to turbocharge mobile mail. The system lets users specify events – “Noopies” – and then receive notification (as well as content) via keitai; Noopies can be anything – a Mail Checker Noopie alerts you when your corporate account gets a new mail, a Reminder Noopie tells you when rain is more than 40% likely (Remember your kasa!), and a List Noopie keeps you in touch with multiple buddies on a mailing list. The jury’s still out on whether Nooper can succeed in Japan’s roiling mobile market, but if they can succeed here, they can probably succeed anywhere. Full Program Run-time 16:48