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Japanese Use Cell Phone QR Bar Code Readers to Check Food Safety

Japanese Use Cell Phone QR Bar Code Readers to Check Food Safety

Belly up to the Bar Code: QR codes are reducing the fear factor for foodstuffs in Japan as agricultural associations embrace the new wireless technology tagging fresh produce for quick access to mobile information Web sites. A new English-language report [.PDF] released this month by NTT DoCoMo on QR code use in agriculture reveals the growing popularity of this medium.

Forget any assumptions about Hicksville. Japanese farmers have little fear of technology. Rural Ibaraki Prefecture has turbo charged their QR coding for agricultural products tagging a wide variety of vegetables grown in that prefecture. Ibaraki Prefectural authorities and the JA Ibaraki Prefecture Central Union of Agricultural Cooperative cooperating with other farming and agricultural associations are adding QR code labels right at the point of origin. In the supermarket, consumers use camera equipped cell phones to scan the QR code on the label. The code links to a mobile website detailing origin, soil composition, organic fertilizer content percentage (as opposed to chemical), use of pesticides and herbicides and even the name of the farm it was grown on. Consumers can also access the same information over the Ibaraki Agricultural Produce Net website by inputting a numbered code on each label.

Credit Cards Go Wireless on DoCoMo Felica Handsets

Credit Cards Go Wireless on DoCoMo Felica HandsetsImpulse credit card purchases are set to take a frighteningly mobile turn in Japan after NTT DoCoMo and the Sumitomo Mitsui Financial Group ended several days of speculation to formally announce a strategic business and capital alliance to bring credit card payments onto DoCoMo’s Felica IC-equipped handsets. DoCoMo plans to invest nearly 100 billion yen in the venture, acquiring 34 percent of Sumitomo Mitsui Card’s (SMC) common shares for approximately 98 billion yen (over $942 million), including new shares to be issued by SMC. The technology will be enable users to swipe their Felica handset in front of a code reader and confirm credit card purchases automatically. No definite rollout date was given.

Sure, it’ll be convenient — but is it secure?

Asia's Mobile Advertising Model

Perhaps it’s news to some WSJ readers that Asian youth “are hooked on their cellphones, yet they hardly ever talk on them,” but the paper is really looking at mobile phones as an advertising platform. Just as i-mode is cited as a role model for every Western mobile data, evidently now Asian ad agencies are sharing their experiences on advertising to mobile devices, and US marketers are eating it up. While Asian marketers have a head start on their counterparts around the globe when it comes to mobile marketing, there’s the perpetual “if it’s Asian, it must be excellent” trap in to which the Western mobile industry falls.

Family Flat Rate Voice Plan

Vodafone K.K announced today the company plans a staggered roll out of three new flat rate services: “Mail Flat-rate,” “Dual Packet Flat-rate” and “Family Call Flat-rate.” According to the company, these plans target all users from hard-core email addicts to fast-dialing families. Starting 1 October, the Family Call Flat-rate will make it possible for family members to call each other as often as they like with an additional flat-rate option that has a total fixed monthly charge of 315 yen. Matthew Nicholson, Vodafone Japan International Media Relations Manager, commented to WWJ: “This is the first time for such a comprehensive family call flat rate to be available in Japan.”

DoCoMo Unveils Motorola Tri-Band 3G Smartphone

DoCoMo Unveils Motorola Tri-Band 3G SmartphoneNTT DoCoMo has partnered with Motorola to roll-out a hybrid FOMA/PDA handset with global roaming, full Internet browsing, PC mail and wireless LAN access. Launched today at a low key Tokyo press conference, the new M1000 [.jpg image] is aimed squarely at Japanese business users looking to integrate a lot of functionality into one pocket-sized package. DoCoMo has dumped both i-mode and its new FeliCa applications to make room for a tri-band system (W-CDMA, GSM and GPRS) and Internet access via Opera’s 7.5 browser. The company’s trophy handset opens Microsoft Word, Excel and PowerPoint programs as well as PDF files, and allows multiple email functions including POP and IMAP email. It’s also compatible with 80211.b WiFi (Wow!). While equipped with pre-requisite Bluetooth compatibility, this new Motorola is not loaded with DoCoMo’s flagship product, i-mode access — a first for a major handset since 1999, as far as we can determine. Will this be a cool crossbreed or Frankenstein monster?

QUALCOMM Comples Interoperability Testing on DoCoMo's 3G Network

QUALCOMM Incorporated, pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced the successful completion of WCDMA interoperability testing (IOT) on NTT DoCoMo’s 3GPP WCDMA-compliant FOMA network. The IOT began in June 2004 using QUALCOMM’s Mobile Station Modem(TM) (MSM(TM)) MSM6250(TM) chipset and software solution. The successful testing included extensive network performance, standby-time and talk-time evaluations. In addition to the existing interoperability of QUALCOMM’s solutions with global WCDMA networks, the successful conclusion of IOT with DoCoMo ensures that the software for the MSM6250 chipset and all future QUALCOMM WCDMA chipsets will also be fully compatible with the FOMA network.