i-mode
i-mode

i-mode

New 3G Phone Designed Just for Kids

New 3G Phone Designed Just for KidsNTT DoCoMo have just announced a new ‘child-friendly’ 3G mobile phone, the FOMA SA800i made by Sanyo. The SA800i’s functions and compatible services are designed to help keep children safe, according to company PR. It is configured for easy use by children, and its rounded shape resembles a cocoon to emphasize the phone’s child-oriented security features. The handset has an alarm of about 100 decibels that children can quickly switch on in the case of an emergency and parents signed up for the new “imadoco search” location service can set their phones to automatically receive email announcing the child’s physical location, and the emails will continue at regular intervals.

If the child activates the alarm, the handset will call up to three registered numbers with a voice message alert at regular intervals until all registered numbers pick up, or until a password is entered into the child’s handset. In addition, DoCoMo has established the Kids’ Advisory Board of people with expertise in children’s issues, who will advise the company on the development of products and services beneficial to children. The parents who are signed up for imadoco search can also set their phones to receive an automatic email of the child’s location when the child’s handset is turned off. Moreover, even after the child’s handset is switched off, it is possible to receive e-mails of the phone’s whereabouts in 15-, 30- or 60-minute intervals. The emails continue until a password is entered into either the parent’s or child’s handset.

DoCoMo Credit-Card Site Soft Launch

DoCoMo credit cardOn 8 November, DoCoMo said they would start offering a new FeliCa-compatible credit card, called the ‘iD card‘ (that’s ‘i’ and in ‘i-mode’ and — we guess — ‘D’ as in ‘dominant market position’), on 1 December. The iD card will allow i-moders to make credit card payments with a FeliCa eWallet phone; Big D said the payment procedure will be “as simple as waving the phone in front of dedicated reader/writers at stores.” Now, it looks like their Flash-heavy, groovy, dedicated iD-card website is now open, trolling for prospective customers.

When you’re the dominant wireless carrier in the market, and you’ve invested billions in building a 3G network, but hoped-for packet revenues collapse when your No. 1 competitor beats you up with flat-rate pricing, launching your own credit-card brand is a sensible option. Welcome to the ultra-high-tech, but old-fashioned-business-model, future..

Starhub's EASi-Mode for Singapore

Even before its official launch, StarHub’s i-mode has more than 50 content providers on board. The list includes MediaCorp TV, MTV, OCBC Bank, Yahoo!, Far East Flora and Zuji Singapore. StarHub hopes to attract 50,000 users within the first year, but i-mode is a unique proposition. The service requires i-mode compatible phones from the likes of Samsung and NEC, so you cannot use other 2G or 3G handsets to access the service. StarHub will reveal full details to the press tomorrow.

Web Update: 18 Nov. DoCoMo PR confirms.

Japan Approves Three New Groups for 3G

Japan Approves Three New 3G CarriersBack in 1999, when I was editing Computing Japan magazine, we ran an article entitled “Third Generation Mobile: Three Groups for 3G” looking at the three groups — NTT DoCoMo, IDO-DDI (later, with KDD, KDDI) and IMT-2000 Planning Corp. (later J-Phone) — lining up for a new license. The prediction was that “success for the 3G business depends on the digital content.” Now, 7 years later, three new hopefuls are lining up in a far more mature market, and not only content but also terminals, churn, number portability and voice versus data will be significant factors.

On November 10, Japan’s Ministry of Internal Affairs and Communications said it would grant three new carriers licenses to operate in the 1.7 and 2 GHz bands; BB Mobile of Softbank Corp. and e-mobile of eAccess Ltd. will offer services based on W-CDMA technology while IPMobile Inc. will offer Japan’s first TD-CDMA-based services. The three are expected to launch later in 2006.

The three newcomers are entering a highly competitive market dominated by three existing incumbents: NTT DoCoMo Inc., KDDI Corp. and Vodafone K.K., which reported a collective 89.4 million subscribers as of October 31. The new players are expected to expand the variety of wireless services and pricing levels available, providing more choice and lowering costs — not least of all for terminals — according to one ministry quotation.

2006: Japan's Year of the FeliCa eWallet Phone

2006: Japan's Year of the FeliCa eWallet PhoneAccording to the ancient Chinese calendar, 2006 is The Year of the Dog. More importantly, it’s shaping up to be The Year of the eWallet. Launched last summer, DoCoMo’s FeliCa-based wallet phones are a growing success and competitors Vodafone and KDDI have scrambled to launch their own FeliCa-equipped models.

A recent survey points to wide consumer satisfaction and even the BBC have started reporting on Osaifu Keitai (wallet phones). The BBC’s ‘Click Online’ producer caught up with me last month in Tokyo; they were in town to cover CEATEC, but also wanted the tech and business-model details on DoCoMo’s ‘i-mode FeliCa‘ mobile service, as well as how people are using them. The result was a pretty good TV programme (if I may say so myself), which you can watch on the Click Online site(WWJ subscribers log in for full story).

DoCoMo Subscribers Top 50 Million

NTT DoCoMo have just announced that subscribers to the companies mobile phone services exceeded 50 million today, about three years and 10 months after surpassing 40 million. DoCoMo subscribers refer to 2G mova, 3G FOMA and DoPa Single Service customers. In the first 10 years after DoCoMo began offering cellular services in 1979, subscribers grew at an average net rate of roughly 30,000 per year. From 1993, two years after DoCoMo launched its 2G mova service, the average annual net gain to the present time has been about four million subscribers.