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KDDI Designing Studio: Video Tour

KDDI Harajuku Design Studio TourJapan’s wireless industry provides some of the coolest mobile experiences on planet Earth. It should come as no surprise, therefore, that mobile players here are also masters at the street-level marketing of cell phones and wireless services — and KDDI’s Designing Studio is not only the latest over-the-top effort at creating a consumer-targeted mobile funland, it’s also the best. In today’s program, WWJ’s Gail Nakada speaks with the Studio’s general manager, tours five floors’ worth of interactive games, live handsets and mobile demos, and plugs into Harajuku’s ultimate mobile zeitgeist.

Mobile Media Partners With Kyocera for Asia Pacific

The Mobile Media Company, a leading independent provider of global wireless games, interactive entertainment services, and marketing applications, today announced an agreement with Kyocera Communication Asia Pacific Pte Ltd to offer its mobile entertainment services across the WebW@lkers platform. Kyocera Communication Asia Pacific Pte Ltd is a leading platform provider of information services, wireless hosting content, and consulting services for mobile operations and enterprises throughout the Asia Pacific. Through Kyocera’s directory portal, WebW@lkers, mobile users in the Asia Pacific region can receive information, mobile content, entertainment, and communication services, including news, wallpaper, ringtones, games, videos, and horoscopes.

Some of Japan's Cool New Apps

In a telephone interview with a research company in Toronto last night, I was asked for examples of the coolest new applications or services in Japan. Without a doubt, I answered, mobile music and the Chaku Uta Full song download services are really eating up packet bandwidth. The week before last, KDDI announced that the cumulative downloads for EZ Chaku Uta Full (provided via the CDMA 1X EV-DO WIN network) had surpassed 3 million as of 1 March 2005, less than four months after the 19 November 2004 launch. The company added that the 1 million and 2 million milestones were achieved on 5 January and 5 February, respectively.

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KDDI's EZ Channel TV

KDDI have just announced that as of 7 April they will have a total of 36 channels available on the WIN platform’s “EZ Channel” video content service. New additions include pro baseball, language lessons and an extreme sports program, X Games, from Walt Disney Japan. Customers can start signing up next week to see introduction program previews and, we guess, finally buy into a flat-rate packet data plan (if they haven’t already).

ELLEgirl gets 'Mobotized,' and Invites Readers to 'Point, Click and Connect'

ELLEgirl Magazine (published by Hachette Filipacchi) and Mobot today announced a 12-month partnership to create “mobotized” advertisements for ELLEgirl. Mobot’s visual search and recognition technology solution combined with camera phones makes it fun, rewarding and easy, for ELLEgirl readers to interact with their favorite consumer brands, providing instant gratification to teens living the mobile lifestyle. “This partnership works well for ELLEgirl’s teen readers that use mobile phones daily,” said Russ Gocht, CEO of Mobot. “For the advertiser, each picture can launch a thousand possibilities.”

KDDI Opens Hip Harajuku Design Studio

Harajuku Design StudioKDDI has opened an Alpha Pup playland for its mobile universe right in the heart of Tokyo fashion central — Harajuku. Five floors of interactive phones and games, KDDI Designing Studio sits strategically at the mouth of Takeshita Dori at one of the area’s busiest intersections.

At the ribbon-cutting ceremony on 3 March, we listened to KDDI’s President Tadashi Onodera describing the strategy behind the choice of locations, saying the company has to synch with the needs and wants of its customers and their changing lifestyles: “It is Harajuku that draws the opinion leaders of Japan’s youth culture.” Youth culture is a prime focus for Japan’s top 3G provider. Their Chaku Uta Full music download system and EZ Game Street mobile gaming portal are exactly what the pediatrician ordered for young mobile slackers looking for portable fun. The company hopes a flood of trendy pop princes and princesses will wash through Designing Studio’s sliding glass doors, reaching out for KDDI’s cutting-edge techno fun as they flow on through.