Targeted Ads Planned for AU-One

KDDI will analyze the browsing activity of their “au one” customers from this autumn and introduce targeted advertisements that match the history preference of the individual. Mediba and and DAC (digital advertising consortium) will jointly develop this technique and according to this press release it’s introduction into mobility will be the first in Japan.

Capcom to N-Gage in 2008

Nokia and Capcom have announced that Capcom will be publishing games on N-Gage in 2008. Capcom is the first Japanese based publisher to show their commitment to N-Gage, which makes its global debut later this year. Classic titles such as Mega Man, Street Fighter and Resident Evil can distributed over the air through operator networks or over the internet to a user’s PC.

Capcom Releases Mobile StreetFighter II

Capcom Interactive has announced the mobile version of StreetFighter II in celebration of the 20th anniversary since the popular arcade game was released. The download, targeted via US-based operators, runs $6.99 and looks very much like the real-deal. Modeled on the arcade classic the game, Street Fighter II allows the player to battle through more than eight different stages including several boss characters on their way to becoming the World Champion.

Survey: Handset Upgrade Features

Nepro Japan recently conducted this survey focused on Japanese cell phone users new handset upgrade feature priorities. The questionnaire returned 3,817 valid responses and indicated demographics show 56% of the sample was female, 3% in their teens, 35% in their twenties, 43% in their thirties, and 19% aged forty or older. Some rather interesting results after the jump.

Media Groove Unveils Chipuya Town

According to Infinita, Media Groove Inc. will beta launch a new mobile SNS service on September 15. Chipuya Town is a Flash-based 2D version of real-world Tokyo youth hotspot Shibuya that users will be able to navigate around and interact in with avatars. The offering also features a virtual currency system which can be redeemed for avatar clothing as well as interior goods for avatar rooms, and according to the press release for mobile content such as full track music downloads, too.

Tokyo Game Show 2007 – Update

According to the organisers of TGS, as of today the projected participation for their upcoming annual event is 168 exhibitors occupying 1,708 booths which would make it even larger in scale than the largest past show (148 exhibitors, 1,701 booths, in 2006). This may be due to the fact that this year marks the introduction of software titles for the new game platforms released over the past 1-2 years.

Tokyo Game Show 2007 Update

CESA posted an update yesterday regarding the Tokyo Game Show 2007 agenda with more details on their popular event scheduled for 20 – 23 September out at Makuhari Messe. They have secured 162 exhibitors, up from 148 last year, with companies coming from the United States, Britain, Canada, Australia, Israel, South Korea, Taiwan, Hong Kong, and China. Our video coverage from TGS 2006 has been one of the most popular programs on WWJ and there’s little doubt it will be another fantastic show this year as well. [video from the 2007 event now available Here -- eds]

Japan Mobile TV in the News

TV Bank, a division of the SoftBank Group, has announced a new contents service, Yahoo! Animation, in addition to the Yahoo! Streaming channel which was introduced at the end of May. A so-called digest version of official baseball games, offered free of charge via the operators Yahoo! mobile portal, will include games from Japanese major league baseball teams including; the Chiba Lotte Marines, Tohoku Golden Eagles, Hokkaido Nippon Ham Fighters along with the company-owned Fukuoka Softbank Hawks. The service sounds very much like the product offered by Tokyo-based Craftmax as described in our video interview conducted back in spring 2005.