Japan Prepares to Export 3G Phones
Originally published as a guest column in Fierce Wireless, 9 June – Ed.
If 2001-2003 has been Phase 1 of Japan’s 3G era (all three major carriers launched W-CDMA or CDMA 2000 networks in this period), then 2004 is definitely shaping up to be Phase 2 — and the difference is that now Japan 3G is moving overseas. The assault is being led in part by Japan’s keitai makers who, under NTT DoCoMo’s lash, have invested heavily in sophisticated new terminals and are now looking to markets further afield in order to generate additional ROI.

We’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32