Vodaphone KK Unleashes 2.5G Terminal Blitz
It’s been a year or so, but finally Vodafone K.K. is attempting an aggressive rollout of impressive (albeit) 2/2.5G handset terminals clearly aimed at fun– and the young. Over the next couple of months the company is adding 5 terminals [.pdf here], including the new V602 from Sharp and V601 from Toshiba that have mulitimedia features even more impressive than those aboard DoCoMo 900i series, as well as an improved radio phone from Sanyo and a clearer TV picture from Sharp. Better still, last week’s news that Vodafone has decided to adopt a FeliCa compatible removable solution for contactless payments shows the company is definitely on board with promoting the mobile phone away from a communications/ game device into become a viable e-commerce tool not only here in Japan, but potentially accross the vast Vodafone empire.

We’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32
“Always in motion, the future is,” says Master Yoda – and your faithful Jedi knights at WWJ just got a lesson on what’s coming out for mobile phones here this summer. Conventional H.264 video compression requires a large volume of arithmetic operations, and additional components such as H.264-dedicated LSI application processors (essentially a high-speed digital signal processing chip). However, when a H.264/MPEG-4 AVC codec meets a super algorithm that boosts on-chip processing, the result is super-clear video with less demand on battery power. “Algorithm Specialist” Techno Mathematical Co., Ltd., has just released its Digital Media New Algorithm (DMNA) and today’s program takes a look at the results. Full Program Run-time 13:10