flash
flash

flash

World First 8GB SDHC Memory Card

Toshiba announced the global launch of the latest addition to its new series of high-capacity SDHC Memory Cards: the industry’s first 8-gigabyte Class 4 memory card. The new card will be introduced in early January 2007, alongside the 4GB products launched in September, and will give Toshiba a larger commercially available lineup in high performance SD Memory Cards. The SDHC (SD High Capacity) Memory Card is based on the SD Card Association’s SD Specifications Ver2.00, which defines high capacity, high performance enhancements to market-leading SD Memory Cards. The new card meets the Class 4 standard, a speed standard that requires a data write speed of at least 4GB/second. Toshiba is first in the industry to announce the launch of Class 4 8GB SDHC memory card.

Wireless Watch Japan's Web Video Triple Play

Wireless Watch Japan’s Web Video Triple PlayIt’s been a fairly hectic six weeks for Japan’s mobile industry and therefore also for us here at WWJ. Starting with the Tokyo Game Show here in late September, followed in short order by CEATEC and DoCoMo’s new 903i-series launch — and combined with the MNP (mobile number portability) official launch on 24 October — it’s been crazy.

Your WWJ staff have also been deep into planning next week’s Mobile Intelligence Japan (MIJ) mission, due to start on Sunday afternoon and we have over 250 folks registered for our next Mobile Monday event at the Canadian embassy on Monday 13 November! Phew!

We know how much everyone enjoys watching our web video programs and so we’ve bundled a few together that were finally produced over the last little while. The Tokyo Game Show was, as always and then some, a super event this year, celebrating their 10th anniversary and was held at Makuhari Messe; WWJ saw previews of DoCoMo’s 903i “Mega Games” while KDDI was running a massive (mobile) multiplayer Bomberman exhibit and SoftBank Mobile stepped out if full force with a wide selection of games targeted at Sharp’s 905SH handset.

Also, we have added our video coverage from DoCoMo’s new 903i-series launch, which introduced a whopping 14 new handsets complete with some interesting 3G data service upgrades as well.

Finally, DoubleClick Japan introduced their “Mobile MK” software and were kind enough to show us a full demo. — Yoroshiku!

Shockwave to Distribute Japanese Flash Games

CELL Co. Ltd, the leading developer of mobile content in Japan, announced today that it has signed a distribution deal with Shockwave.com to bring CELL’s most popular mobile games to the US market. Shockwave.com will distribute CELL’s games through its live Shockwave Minis offering available to Verizon Wireless customers on select Get It Now-enabled phones. This is the first time CELL games will be available to US customers.

NTT DoCoMo Announces New 3G, HSDPA Phones

NTT DoCoMo Announces New 3G, HSDPA PhonesNTT DoCoMo, Inc. and its eight regional subsidiaries today announced 14 new 3G FOMA handsets, including the 903i-series, the ‘SIMPURE’ series and N902iL. All 11 new 903i handsets provide a wide range of entertainment functions, said the company. They are equipped for DoCoMo’s Chaku-Uta Full full-track music-downloading service. Five models can play tracks transferred from PCs that were used to download music from sites such as Napster Japan, which offers unlimited access to approximately 1.5 million downloadable tracks for a flat rate. HSDPA-capable models work with the Music Channel service, which enables up to two music programs to be downloaded automatically during the night, and the expanded i-motion video clip for downloading up to 10MB files. All models are compatible with Mega i-appli rich applications, and some are also equipped for “One-segment” digital terrestrial broadcasting.

The new 903i-series offer a number of improved conveniences for daily life. They have IC cards with triple the storage capacity of conventional models, and they come preinstalled with software required to use DoCoMo’s DCMX mobile credit card on DoCoMo’s iD platform. Six 903i models are equipped for the Keitai-Osagashi Service, a GPS service that enables a misplaced handset to be located with a PC.

Video Round-up: Ultra-cool Mobile Tech at Tokyo's CEATEC 2006

Video Round-up: Ultra-cool Mobile Tech at Tokyo’s CEATEC 2006Last week, Tokyo’s annual CEATEC show (Combined Exhibition of Advanced Technologies) was once again a showcase for some of the coolest mobile technology on Planet Earth. Today’s video round-up features audio QR, Fujitsu’s ‘UB Wall‘ – an ultra-high-tech, one-to-one customized video advertising display – and FP codes, and – not to be missed – NTT DoCoMo’s 3G mobile-based ‘Drunk Driver’ detector, apparently in high demand by bus companies and trucking firms.

Organizers said that the consumer electronics event drew 550,732 during the public days, 4-7 October, while WWJ ducked in out of the torrential rain during the press & industry day on 3 October, when the crowds weren’t quite as waku (wild).

WWJ thinks the FP codes (essentially, invisible barcodes) and audio QR technology stands a pretty good chance of fast adoption, given the masses of rabid advertising agencies out there trying to capitalize on the growing popularity of (a) camera phones that grab info via QR code and (b) digital broadcasting. An audio QR code is simply broadcast as metadata in a digital audio signal, such that the browser displays text, a clickable URL or other advertising message while you listen to a radio or tv program on a suitably enabled mobile phone. But for sheer outdoor-advertising-meets-mobile marketing genius, the UB Wall can’t be beat!

SoftBank Mobile Comes Out Swinging

WWJ Editors, 28 September 2006
SoftBank Mobile Comes Out Swinging by Mobikyo KKThe long summer silence from SoftBank on the rebranding of Vodafone K.K. to SoftBank Mobile is over with no less than 12 press releases issued today in advance of the official launch on 1 October. The company has introduced 13 new handsets, a variety of updated service offerings and new personnel. As mobile number portability (MNP) arrives on 24 October, and with strong competition from market leader NTT DoCoMo and No. 2 carrier KDDI, the struggling former Vodafone franchise clearly needed to get their house in order.

Some little-known news: Industry insiders here were surprised to learn in late August that the long-time head of Qualcomm Japan, Ted Matsumoto, had moved over to SoftBank taking on the title of CSO (Chief Strategy Officer) for Masayoshi Son’s newly minted celco. The official announcement was made during a wide ranging press conference that also introduced Cameron Diaz as the star attraction for their new advertising campaign that planned to blitz TV and outdoor ads over the coming weeks.

On the network front, they have announced that ‘Super 3G’ (HSDPA), with availability limited to the greater Tokyo area, will start in October to service their new HTC – X01HT smartphone. This Windows Mobile-enabled unit will default to regular W-CDMA (or GSM/GPRS overseas) in areas without high-speed coverage. The company also announced new applications and services ranging from the widely expected Yahoo Mobile Search integration, “Hot Talk” instant messenger, a “3D Town” event guide map, and – finally – a “Live Monitor” scrolling text push service.

Windows Live Messenger for Mobile

Windows Live Messenger for MobileAfter 6 months of beta offering the Windows Live Messenger official PC version became available for upgrade & download in June this year. Together with this latest release, the company also introduced a mobile Java Appli for DoCoMo customers using FOMA 3G handsets. WWJ met with Ho Chang, Product Manager for Windows Live at Microsoft Japan, to take a test drive on the companies Live Messenger for BREW due to be available on selected KDDI/au devices later this month. Also note, Mr. Chang made a presentation earlier this year to Mobile Monday Tokyo and his powerpoint presentation is available Here.

Just like the PC version, it will enable users to sign-in, exhange text messages – including emicons – with their existing contact list, check and send email (Hotmail), show their online presence and display name all in real-time. According to Ho, the entire certification process took about one-year from their intial proposal to the carrier for planning, testing and product release. However, the final offering is “far more robust than whats available in the U.S.” running a faster network with a larger app. on the latest BREW version. Targeted at flat-rate data customers the app. will not come pre-installed but will be offered as a free download it will be the first Microsoft app. deployed on KDDI’s official menu.

Fujitsu Upgrades Fingerprint Sensor

Fujitsu Microelectronics and Phoenix Technologies recently announced that Fujitsu has introduced the latest member of its fingerprint sensor IC technology, the Fujitsu MBF320 Sweep Sensor. The new MBF320 features TrustedCore pre-boot authentication (PBA), fingerprint-matching algorithms and biometric software from Cogent Systems, and a USB 2.0 full-speed interface. According to the companies statement, a single, rapid fingerprint sweep across the MBF320 sensor captures fingerprint features associated with high-resolution, 500-dpi fingerprint data.

Japan Number Portability: The Autumn of Discontent

The hottest topic roiling Tokyo’s hot street this month is MNP – mobile number portability.

Details on pricing, dates and procedures that Japan’s carriers will follow to implement the regulator-mandated programme have been posted on WWJ in several items on this topic, including here, here and here.. Analysts, pundits and assorted commentators have all more or less concluded that the net winner will be KDDI/au, while the net loser will be DoCoMo (the jury is still out on Vodafone/SoftBank Mobile). At least some are attributing this pending negative migration to mere probability – as the carrier with the largest customer base, they argue, DoCoMo naturally stand to lose the biggest number of churners – all things being equal. But this analysis is weak and WWJ thinks..

KDDI Launches New Handsets and 3G Services

KDDI - 12 New Handsets with Massive 3G Services LaunchKDDI today launched the first strike in Japan’s mobile number portability wars with no less than 10 press releases announced today at Tokyo’s ultra buttoned-down Imperial Hotel. The line-up of phones and services includes new units from Casio (W43CA), Hitachi (W43H), Kyocera (W43K and W44K), Sanyo (W42SA, W43SA and A5522SA), Sharp (W41SH), Sony Ericsson (W43S) and Toshiba (W45T and W47T), plus a new in-house designer model (also by Toshiba) code named Drape.

The accompanying new data offerings unveiled today include a scrolling news service (ala i-channel) and mobile video conferencing, the first such service from KDDI (which, until now, has philosophically posited that video conferencing was not suited for mobile), as well as several improved mobile music and digital TV offerings.