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DoCoMo: Tight Pants Meet Tight Tech

P900iVHe’s hot, he has superhuman fighting skills, an enormous broadsword, black leather pants, and a really big motorcycle — and he uses a DoCoMo P900iV 3G celly. Yeah, baby! He’s Cloud Strife from Final Fantasy VII and the all-new DVD Advent Children — and he’s not afraid to talk on the phone. NTT DoCoMo and handset maker Panasonic scored big time in a comprehensive tie-up with Final Fantasy series producer Square Enix securing very visible handset placement in the hugely anticipated DVD movie of Square’s most enduring Final Fantasy saga.

Nissan Wings Mobile Navigation

Nissan Wings Mobile NavigationNTT DoCoMo and Nissan Motor are flying in tandem through a new tie-up between i-mode and the carmaker’s Carwings navigation system. The new service, Okutto-Keitai, allows drivers to receive destination-based i-mode digital maps and restaurant data via their NTT DoCoMo mobile handset. Drivers can also request information from Carwings’ live operator or by selecting information manually through the navigation system. Digital maps are provided by Zenrin; restaurant information through Gourmet Navigator, Inc.

Given the GPS technology on many wireless handsets these days plus the rich variety of navigation content sites, the main offering navigation systems have going for them is bigger screens. DoCoMo competitor KDDI would have you just lose the navigation console completely and rely on their increasingly micro-comprehensive 3G “Navi” systems. Nevertheless, automotive electronic devices continue to show strong growth here. A recent survey of auto parts makers by the Nihon Keizai Shimbun (Nikkei) estimates sales of auto electronic devices — including car navigation systems — will hit 2.79 trillion yen for the fiscal year ending March 2005.

i-mode Takes Flash Lite Global

Macromedia and NTT DoCoMo, Inc. just announced that members of the DoCoMo-led global alliance of i-mode® licensing companies will be offered Macromedia Flash Lite. “NTT DoCoMo demonstrated their vision and leadership by adopting Flash Lite more than a year ago,” said Juha Christensen, president of mobile and devices for Macromedia. “Based on their success with the technology, they’ve chosen to expand its use throughout their partner community. As a result, Flash Lite will reach a greater audience much more quickly than could have been done without their support.”

Cell Phones Morph into Music Players

Watch out, iPod! The hottest mobile news on planet Earth this week is KDDI’s announcement of a full-song mobile download service for 3G. If the service launches as planned, the profits could be enormous for carriers and labels alike. But all is not well in Japan’s mobile music land and those pesky FTC raids are just part of the worry.Part 1 of a Series.

Softbank Sues Over 3G Plan

Softbank has apparently asked a Tokyo court to block the Japan government’s plan for distributing 3G spectrum to mobile phone operators, saying it would bar new entrants until 2012. The company argued the plan favoured the existing top two mobile phone operators — NTT DoCoMo and KDDI — in the 800-Mhz band used for high-speed wireless services, impeding Softbank’s mobile business plans.

DoCoMo Presser: Notes from the Future

DoCoMo Presser: Notes from the FuturePresident Nakamura faced the Tokyo press on September 30 and did… not too bad a job. In a wide-ranging presentation followed by Q&A, he covered fuel cell R&D (commercialization after FY 2006), Softbank’s moves to obtain 3G spectrum (vacating the spectrum tomorrow “cannot be done”), and Big D’s global strategy (with a dual-mode GSM/W-CDMA handset, you can access both). Nakamura also talked about churn, competition with KDDI/au, and the possibility of abandoning pre-paid services. A post-fall IR Roadshow program that’s not to be missed.