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Our 5th Birthday!

Our 5th Birthday!This week marked a major milestone for WWJ! In one form or another, I’ve been writing this email newsletter for five years — and what a five year term it’s been!

I spent a couple hours last night looking over past WWJ newsletters, and was struck by how much Japan’s mobile scene has changed. In 2001, when I started writing a weekly mobile-focused newsletter for J@pan Inc, i-mode had just celebrated its second birthday, KDDI had yet to roll out CDMA 1X services and the No. 3 competitor in the market was known as “J-Phone.”

Today, DoCoMo is far in the lead with their 3G FOMA service and music and TV are the new hot trends; i-mode itself has become almost dasai (uncool). KDDI have created one of the mightiest and most unified mobile platforms on Earth, with GPS-based blogging, shopping and PC Internet integration drawing huge usage. The company formerly known as J-Phone is about to become the company formerly known as Vodafone as Masayoshi Son attacks 3G mobile with the same successful discount focus with which he attacked NTT and home broadband.

Bonus ‘those were the days’ tidbits via the WWJ Newsletter after the jump!

Softbank-Vodafone Content Share

According to an article on EE Times, during talks that led to Softbank’s acquisition of Vodafone’s Japan unit, the companies also agreed to form a joint venture to deliver data services. The joint venture will be the base of Softbank’s Internet service that will leverage Vodafone’s mobile phone network. The combined effort will challenge NTT DoCoMo’s i-mode service, said Masayoshi Son, president and CEO of Softbank.

DoCoMo to Acquire Guam Carriers

NTT DoCoMo, Inc. has just announced that the company will wholly acquire Guam Cellular & Paging, Inc. (Guam Cellular) and Guam Wireless Telephone Company, LLC (Guam Wireless) for the total amount of US$71,800,000. Both companies provide mobile services in Guam and the Northern Mariana Islands. DoCoMo intends to establish a holding company to acquire 100% of the shares of Guam Cellular. It will then acquire the business of Guam Wireless through Guam Cellular and merge the two companies. DoCoMo will also provide additional funds up to approximately US$6,500,000 to strengthen the newly merged company’s facilities and infrastructure according to their press release.

UFJ and Visa Announce Mobile JV

UFJ Nicos, the core credit card division of UFJ Mitsubishi Financial Group and Visa International have agreed to offer mobile phone IC payment services. Under the deal announced UFJ will give Visa the right to use it’s “Smart Plus” settlement technology. The two companies will set up a new firm to oversee the service according to the report.

Custom Disney Bluetooth Music Kit

Japan-based MobileCast has introduced a bluetooth controller and custom face-plate package [.jpg] for DoCoMo’s new P902i 3G handsets made by Panasonic. The “mLink” kit is available, for an estimated market price of about 14,800 yen, in 3 different Disney character designs; Mickey mouse, Minnie Mouse, and Alice in Wonderland and enables remote control operations with the cellphones music player including play, skip, pause and volume adjustment at a working distance of about 10 meters.

Guinness Book of Records for i-mode?

According to reports from local media, DoCoMo have applied to the Guinness Book of Records for its i-mode service as a result of the 70 million emails sent in one hour on New Year’s eve 2006. It is said that there has been no other instance when a single mobile Internet service provider has sent and received 70 million mails in one hour.