DoCoMo
DoCoMo

DoCoMo

DoCoMo Introduces New Logo

DoCoMo unveiled their new corp. logo today at the Tokyo Prince hotel — WWJ was there of course — along with other re-branding elements that are set to be introduced beginning July 1st. The new logo’s color is red, meant to symbolize energy and “Passion” according to the presentation made by Senior Advisor Masahiko Uotani, who is also the chairman of Coca-Cola Japan (video coming asap!). The changes are a direct result of DoCoMo’s review of its branding and related marketing strategies as was announced here last summer.

The Father of i-mode to Leave DoCoMo

Takeshi Natsuno, famed father of the i-mode platform is set to step down, according to reports in the Japanese media. “He is going to be leaving the company at the end of April,” an informed source in DoCoMo told AFP. The writing was on the wall when he was not front and center – as usual – hosting the 905i-series launch here last November. “Marking another notable difference from previous line-up introductions was the absence of Natsuno-san, famed ‘father of i-mode’ and always energetic MC, from the stage” WWJ reported at the time.

DoCoMo Demonstrates Molecular System

DoCoMo just announced today that it has been pioneering research into the field of molecular communication, experiments have confirmed the feasibility of a proposed delivery system to transport specific molecules using artificially synthesized DNAs and chemically energized motor proteins, typically found in muscles and nerve cells, which are capable of moving autonomously by converting chemical energy into mechanical work.

DoCoMo Achieves 250Mbps Downlink

DoCoMo has announced their latest speed trials in the march towards Super 3G or so-called LTE technologies. According to the press release they have refined the experimental system using an actual wireless environment near its R&D labs in Yokosuka Research Park to record a downlink transmission rate of 250Mbps in the 20MHz bandwidth, the maximum under new Super 3G standards. DoCoMo is continuing to test connection handover from one base station to another, and the functionality of applications in indoor and outdoor environments.

Nokia Growth Partners Buys into Japan

Morpho, Inc., provider of image processing software solutions for mobile devices, has announced that it received an investment in the amount of 165 Million JPY (approx. $150 Million) from Nokia Growth Partners, the venture capital arm of Nokia. The investment from Nokia Growth Partners, its first ever in a Japanese company, follows Morpho’s recent announcement that it had received an investment from DoCoMo. With these latest rounds of funding Morpho plans to grow its overseas operations to meet the increasing demands of customers worldwide.

NEC Exhibits Worlds First LiMo Handsets

NEC announced that it will exhibit the first LiMo-compliant mobile handsets in NEC’s Booth during the Mobile World Congress February 11-14 in Barcelona. The commercial LiMo handsets which will be introduced at MWC in Barcelona are the FOMA N905i, N905imu, N705i, N705imu from NTT DoCoMo. The key software modules for mobile phones contributed to the LiMo Foundation, are included in these four handsets.