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Casio Pushing for U.S. Market

Japan’s Casio Computer Co. is making an overseas push with plans to supply 3G phones to U.S. mobile carriers and a deal to win shelf space for its digital cameras at U.S. electronics retailer Best Buy, Casio President Kazuo Kashio said on Wednesday. The company’s new waterproof and shock-resistant 3G phones (launched in Japan earlier this year), which make up more than a fifth of total sales, have received high marks, Kashio said in an interview, declining to identify the U.S. carriers involved.

Wireless Watch in Toyota's Drivers Seat

Wireless Watch in Toyota's Drivers SeatA new smart watch from Toyota Motors and Citizen Watch lets drivers open and lock car doors remotely, pop the trunk and start the engine with a flick of the wrist. Together the two firms have crafted a non-contact key wristwatch for use with luxury Toyota Crown automobiles. The watch transmits a radio signal for various functions to the car’s built in antenna.

To open the doors drivers just grasp the door handle for the watch to transmit the unlock signal; press a button on the side of the watch for remote locking and unlocking. Although the timepiece is tuned for just one make of car, if this perk proves popular Toyota is considering expanding it to other models. Priced at 42,000 yen, the watch went on sale October 4th.

InfoPLANT's Handset Market Survey

Online marketer infoPLANT announced a survey result on mobile handset manufacturers. The survey was conducted on September 17 through the company’s data service providing site, C-NEWS, among 200 male and 200 female mobile phone/Internet users aged 15 or older. When asked about which maker offers the most attractive looking handset, about 15% of respondents selected Sharp and Panasonic, followed by Toshiba (about 10%). When asked which maker’s handset they would buy next, 30% replied Sharp, followed by Panasonic and NEC (about 25% each), and Sony/Sony Ericsson (over 20%).

Casio to Buy LCDs from Taiwan

Casio Computer Co. Ltd. has indicated it would buy liquid crystal displays from Taiwan’s HannStar Display Corp., aiming to boost its presence in the cell-phone-use panel market without investing in its own production facilities. Casio has agreed to extend to HannStar its technologies to make high-resolution panels. Casio is the world’s largest maker of LCD panels used in digital cameras with a 40 percent market share while HannStar is Taiwan’s fifth-largest LCD maker.

Japan Mobile Market Myths from Past and Present

Japan Mobile Market Myths from Past and PresentThe recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.

This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)

Mobile Music Best Practices from Japan and Korea

While Japan’s music market is second only to the US, with $3.5 bn in CD sales, it ranks first in mobile music in terms of market size, service penetration and sophistication. Japanese record labels have managed a powerful comeback from their failure in the wild, MIDI ring tone-based 2G music market to massive success in the master-rights-based "Chaku-uta" 3G universe. They already own a 20-percent share of Japan’s $1-billion-plus mobile music market. How did they pull off this stunning achievement? The labels identified their core assets in the mobile universe: trust and convenience.

Editor’s Note: Today’s guest Viewpoint is based on "Mobile Music Best Practices from Japan and Korea," a 103-page report recently released by Vectis International. WWJ subscribers login to read the article and receive a special 10% discount coupon!!

Researched and written over a period of several months by Simon Bureau, Managing Director and Editor, and Benjamin Joffe, Japan Market Analyst — two of the saviest mobile industry watchers in Asia — Vectis’ "Mobile Music Best Practices" provides 103 pages of sharp and critical analysis covering mobile music downloading as it has developed in the world’s top two wireless markets. With reference to carriers, content providers, networks, terminals, pricing, marketing and end-user behavior, "Mobile Music" is a must-read for anyone involved in planning and commercializing on-the-go music services anywhere.