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KDDI Announces 15 New Handsets

Mark May 22 on your calendar under Tokyo mobile madness. In the space of a few hours we had an avalanche of new handset models – 27 in all – announced by both KDDI au and (see our previous post) SoftBank Mobile. The Okura hotel was swarming at 10am as the wraps came off au’s Summer 2007 lineup and of course they have their usual dedicated, and slick, Flash site online Here. It will take us a little while to plow through the complete details of each model, available in Japanese, meanwhile we have compiled a quick overview for you after the jump.

SoftBank Mobile Summer Handsets

SoftBank Mobile announced their handset lineup for the ‘Summer of 2007 Sales Battle’ which will be available from the beginning of June. According to the company press release the 12 new 3G models are focused on style, quality and individuality, see the dedicated Flash site [in Japanese] Here. We note six handsets are coming from Sharp, including the 913SH slider while the upstart telco claims a scoop for the first deployment in Japan of Windows Mobile 6 on two of the units from HTC. Toshiba added three models with Samsung and Panasonic each contributing one. More details after the jump.

Casio Shares Tumble 16 Percent

Shares of Casio Computer Co. fell the most in 32 years after the company missed its profit target and unveiled plans to expand in the crowded mobile-phone market. The stock tumbled by the 400-yen daily limit, or 16 percent, to 2,025 yen in Tokyo, erasing $931 million from its market value. Brokerages including HSBC Holdings Plc downgraded the stock after the company reported annual profit of 25.1 billion yen ($209 million), missing its own estimate by 9 percent.

Mobile Monday Tokyo Demo Night Video

A Totally Vivid User Interface - Video DemoThe recent MoMo Tokyo event, held 23 April at KDDI’s Designing Studio, featured a mobile mash-up of presentations in the super-cool Demo Night format – which has been popular in other chapter cities. For Demo Night, a line-up of interesting mobile companies were allowed a 5- to 7-minute show & tell session for their mobile content or service offering – displayed on an actual handset and projected on the big screen for all to see. We’ve posted video of all six presentations for those of you who were unable to attend in person.

Tracey Northcott, VP at Enfour Group demonstrated Camera Jiten a native Brew dictionary application for instant scanning of English words giving their Japanese translations. Mandali Khalesi, CEO of Naviblog, showed-off how to find the closest Guinness with your mobile phone. David Collier, founder and CEO of Pikkle, demonstrated a new type of full-screen mobile flash service they provide to enable rich social networking. Nobuyoshi Noda, Mobile Division Deputy GM of Adways, gave an overview of the Mobile Affiliate Advertisement Smart-C product. Tim Smith, Director of Freeverse Consulting, introduced Malibu IVP, a middleware approach to creating useful and viable 3G videocall applications and Hiroshi Oda, VP Corporate Communications from CIAJ, announced that CEATEC JAPAN 2007 will launch a new special exhibit area under the theme of Digital Contents for their annual trade-show in October.

KDDeye Camera Phone Image Wall

Here’s a super slick offering for AU camera-phone otaku’s. KDDI has launched this new Flash-based image wall [.jpg] in somewhat stealth mode as we just happened to stumble across it by accident recently. Simply put, members can upload their photos, or short video clips, from their handset or desktop PC. They also provide an easy cut & paste java script for those who hope to see their content appear in the rotating loop and so bloggers help spread the word. As part of the companies popular Duo-Blog service it’s yet another great example of youth targeted community based products which clearly is having a positive impact on their monthly new subscriber additions. Nice one!

A Tale of Two Mobile Technologies

The recent round of international press devoted to ‘the next big thing for mobile’ has an interesting, and recurring, theme. It started with a fair amount of mainstream media attention devoted to the statements made at CTIA during Visa’s keynote address regarding the evolution of mobile payments. Around the same time we notice that Capt. Kirk went boldly where no ex-pat Canadian would dare go (Toronto in March) to attend this presser with Ted Rogers promoting a new fangled mobile web-cam handset, which the company breathlessly hailed as “a landmark in wireless communications”.

We also noticed this special op-ed from Card Technology about how Sony is potentially challenged to get their m-commerce product outside of Japan. The article did some great work, however there’s plenty of room for a counter-point discussion. One thing rings true, both of these technologies were deployed here in Japan years ago and like the camera-phone will begin making their way into markets overseas in due course.