KDDI Announces EZ-Felica Wallet Cell Phone Service
Fresh off the news wire [Jpn], KDDI just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users. But wait.. that’s not all! KDDI also announced that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well. It seems like only yesterday (actually, December 2003) we reported “KDDI Joins FeliCa Bandwagon”.

Now that TV viewing has jumped off the couch and onto the streets over wireless handsets, Japanese TV broadcasters are scrambling to adapt content and programming to mobile viewing. Colorzip Japan is introducing a Technicolor technology that could bring TV mobile marketing into focus for broadcasters.