Mobile Industry Events Archive
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BREW
KDDI Unveils 10 New 3G Cellphones for Spring 2007
KDDI announced their spring 2007 handset line-up this week with ten new 3G models focused on form and function. The latest addition to their Au Design Project, the Media Skin concept by Tokujin Yoshioka, was introduced along with this announcement that it will go on display with earlier offerings – the Infobar, Talby and Neon – at the Museum of Modern Art in New York.
The other models on deck are coming from Toshiba (W51T and W52T), Casio (W51CA), Sanyo (W51SA), Kyocera (W51K), Hitachi (W51H), Sony Ericsson (W51S), the second-ever model from Sharp (W51SH) – a popular design originally introduced by Vodafone in spring 2006 (and also recently available from DoCoMo) – plus a first-time offer by top-tier maker Panasonic (W51P).
The W52T, a candybar slider with a wide VGA 480×800 resolution 3-inch screen, a 3.2-megapixel camera and 1GB of on-board memory [.jpg image] stood out as quite impressive during our quick test drive. An immediate and interesting observation is that eight of the ten handsets are 1 Seg digital-TV enabled, which should clearly signal (pardon the pun) that KDDI is bullish on broadcast TV content and services. Otherwise, most have the FeliCa mobile wallet function and the usual goodies such as GPS, PC Site Viewer, Hello Messenger and – of course – all units are running on BREW and come with the EZ suite of mobile content (books, games, auctions etc.) and are LISMO music ready.
The carriers and handset makers are pumping full blast with mobile number portability pushing everyone to improve and deliver better product offering. DoCoMo also announced ten new phones this week while SoftBank is expected to introduce their line-up soon as well. March is traditionally the busiest handset replacement month of the year in Japan, as the new academic and fiscal year begins April 1st; we’ll be looking forward to the official TCA subscriber results.
Video Round-up: Ultra-cool Mobile Tech at Tokyo's CEATEC 2006
Last week, Tokyo’s annual CEATEC show (Combined Exhibition of Advanced Technologies) was once again a showcase for some of the coolest mobile technology on Planet Earth. Today’s video round-up features audio QR, Fujitsu’s ‘UB Wall‘ – an ultra-high-tech, one-to-one customized video advertising display – and FP codes, and – not to be missed – NTT DoCoMo’s 3G mobile-based ‘Drunk Driver’ detector, apparently in high demand by bus companies and trucking firms.
Organizers said that the consumer electronics event drew 550,732 during the public days, 4-7 October, while WWJ ducked in out of the torrential rain during the press & industry day on 3 October, when the crowds weren’t quite as waku (wild).
WWJ thinks the FP codes (essentially, invisible barcodes) and audio QR technology stands a pretty good chance of fast adoption, given the masses of rabid advertising agencies out there trying to capitalize on the growing popularity of (a) camera phones that grab info via QR code and (b) digital broadcasting. An audio QR code is simply broadcast as metadata in a digital audio signal, such that the browser displays text, a clickable URL or other advertising message while you listen to a radio or tv program on a suitably enabled mobile phone. But for sheer outdoor-advertising-meets-mobile marketing genius, the UB Wall can’t be beat!
KDDI Releases Two New Handsets
KDDI have announced that two of the new models introduced for their autumn line up will go on sale this weekend. The W43K by Kyocera and W42SA by Sanyo are both Win-series (CDMA 1X EV-DO) phones with features ranging from enhanced music and an m-commerce FeliCa chip to the PC-Site Viewer and cool new Camera-Dictionary functions. Details [in Japanese] here.
Windows Live Messenger for Mobile
After 6 months of beta offering the Windows Live Messenger official PC version became available for upgrade & download in June this year. Together with this latest release, the company also introduced a mobile Java Appli for DoCoMo customers using FOMA 3G handsets. WWJ met with Ho Chang, Product Manager for Windows Live at Microsoft Japan, to take a test drive on the companies Live Messenger for BREW due to be available on selected KDDI/au devices later this month. Also note, Mr. Chang made a presentation earlier this year to Mobile Monday Tokyo and his powerpoint presentation is available Here.
Just like the PC version, it will enable users to sign-in, exhange text messages – including emicons – with their existing contact list, check and send email (Hotmail), show their online presence and display name all in real-time. According to Ho, the entire certification process took about one-year from their intial proposal to the carrier for planning, testing and product release. However, the final offering is “far more robust than whats available in the U.S.” running a faster network with a larger app. on the latest BREW version. Targeted at flat-rate data customers the app. will not come pre-installed but will be offered as a free download it will be the first Microsoft app. deployed on KDDI’s official menu.
KDDI in PR Blitz
KDDI has just added a few tasty tidbits on their recent announcements: the new W43S handset by Sony Ericsson is ready to roll as of Friday, 15 September, and they will have some interesting new BREW titles (including mobile multiplayers) on display at next week’s Tokyo Game Show. As an apparent counter measure to the free iPod Nano ‘bribe’ just announced by SoftBank Mobile, KDDI has also introduced the new “Large Satisfaction Campaign,” which will offer a variety of prizes for new users.. whew!