BREW
BREW

KDDI ''Flash:'' Slashes Prices, Debuts 3 Models

A year ago, WWJ predicted the end of packet-based pricing. A year later, KDDI/au, and Japan, would seem to be entering a new price war. Today, KDDI threw down the gauntlet to DoCoMo by slashing its fixed packet charge from 4,200 yen to 2,000 yen (Yes! You read that right…) on August 1, while flaunting three cool new mobile models armed with what will rapidly become de rigeur in Japan: flash! We’ll have an exclusive video program with Anup Murarka, Macromedia’s senior director of mobile marketing and devices coming in a few weeks, and — of course — breathtaking visuals of KDDI’s newest and sexiest phones and menus. But first, let’s take a look at the No. 2 carriers’s latest strategy to keep pummeling DoCoMo and Vodafone for new adds in a maturing market.

QUALCOMM Announces Extensive Adoption of its Integrated QTV Solutions

QUALCOMM Incorporated, pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced strong customer demand for its single chip, fully integrated Qtv(TM), Qcamcorder(TM) and Qvideophone(TM) multimedia solutions. These enhanced video solutions are part of QUALCOMM’s suite of Launchpad(TM) technologies integrated into QUALCOMM’s chipset solutions; Qtv is a real-time decoder that enables the streaming and downloading of video content, Qcamcorder is a real-time encoder that records video, and Qvideophone is a two-way, video telephony solution that enables mobile videoconferencing. QUALCOMM’s mobile video solutions have been chosen as the multimedia implementation for more than 30 different handset designs from seven wireless device manufacturers, representing global markets including Europe, Japan, South Korea and North America.

Mobile Digital TV: Not (Yet) to a 3G Celly

Today, Portable Reportable looks at the future of cell phone broadcasting and consider what will happen when cell phones will be able to received digital TV broadcasts. NTT DoCoMo and KDDI have quite different plans on how consumers will use digital TV. KDDI appears to be planning to allow the handset to receive digiTV and then use the phone’s 3G data connection as the viewer feedback, marketing, and sales channel — similar to how the FM Keitai works now with analog radio and the preinstalled BREW application.
Full program run-time: 5:01Portable Reportable audio updates are short, 3- to 5-minute news items in MP3 format. You can listen via PC or download and copy to your portable player for tomorrow morning’s commute. — Eds.

NetFront Microbrowser Selected for New NEC Handsets on Hutchinson 3G

ACCESS, a global provider of Internet access technologies, today announced that its NetFront v3.0 microbrowser has been deployed in NEC’s new e616, c616, e313 and c313 handsets for use on Hutchison 3G’s W-CDMA network in Europe and Asia. NEC also selected ACCESS’ AVE(TM) -SSL encryption modules for the handset deployment.

KDDI Pumping Up the BREW

On top of rolling out BREW 3.1, KDDI and Big Binary Brother Qualcomm are looking to bring BREW to the boil over the next two years by redeveloping BREW as a de facto OS, according to Nikkei BP today.