The Mobile Phone Number Portability Fairy Cometh
The Nihon Keizai Shimbun, Japan’s equivalent of The Financial Times or The Wall Street Journal, reported on Sunday September 7 that Japan will introduce number portability to keitai from 2005. If you’re not familiar with this system, it allows you tokeep your cell phone number when you switch between carriers and thus removes one of the significant barriers to jumping ship and signing up with a rival provider. Now call me a cynic if you like, but doesn’t it seem a little too convenient that this system is being introduced just as it is becoming difficult to sign up new subscribers?

On Sept. 4th WWJ attended the Otemachi Corporate News Room for a press conference hosted by DoCoMo President and CEO Dr. Keiji Tachikawa. He covered a wide range of topics including; a new carry-over billing plan and upgraded service offerings for FOMA, brisk sales – 2.7 million units – of the recently launched 505 series handsets and the new ‘Hearty Style’ campaign package for handicapped users. He also took questions regarding their current and upcoming 3G activities in China and Taiwan, and offered his personal thoughts on the differing strategies between DoCoMo and Vodafone. If you need the full-skinny, in English, we’re the only game in town! Full Program Run-time 21:19