Sekai Camera Launches AR in Japan
Sekai Camera is officially rolling for the iPhone & will be on display at upcoming Tokyo Game Show, Congrats to Maruyama and Crew!
Business service of enhancing reality (AR) application program Sekaikamera announced on haste and September 17 Softbank Telecom. It’s with Roewe that is the venerable brand of Spain, and it is used by event of limited time. Information on various Roewe floats on the Roewe Omotesando direct-management shop that becomes a hall as “Air tag”, and those who come can touch information by using prepared iPhone.
Roewe that boasted of a long history of 160 years launched out into the commercial use of Sekaikamera that became a world first in belief “Tradition and reformation”. It is becoming the eyeball of the event made with furniture manufacturer’s Knoll. CEO Takeshi Maruyama of the Roewe Japan company says, “I wanted to tell many people existence of Barcelona chair with the history of Roewe by a novel technique”.
Moreover, Mr. Maruyama catches Sekaikamera , saying that it sympathized with the concept. This leads to much in commercial use in a real store though AR that synchronizes with a real space and pulls one’s coat has “Come to the place” necessity to use it. It is set up of “Stick to about leather feeling of quality and the brand that understands senses only through” (Mr. Maruyama) that wants to tell Sekaikamera to the calling water. There is light-hearted that can offer the content passed on by the staff’s serving as an electronic information in the place so far, and Mr. Maruyama shows the expectation , saying that “The customer who feels the height of the hurdle in the brand also comes easily”. It is said that a continuous approach will be positively examined depending on the reputation though the event is limited time.
It is a place whether Sekaikamera for iPhone that keeps being said, “Upcoming” is open to the public in App Store when in which it is anxious. Good news was to have added important camera API to mounting AR by the appearance of iPhone OS 3.1. The Inokuchi representative points out that it doesn’t limit to Sekaikamera by this OS update and there is a possibility that the AR application program of iPhone passes the examination of Apple in succession.
Sekaikamera used for the event of Roewe is an impression to which the operation system is improved from the last coverage. “PlaceEngine” that detected the location information was used, and user’s position was specified from four access points that had been set up in the hall by wireless LAN. It was possible to announce even in the event in February, and function “Air pocket” that feeling like “The air tag is taken home” can be done is mounted though there is no major alteration on the function side. Mr. Inokuchi is looking there is an advantage on “There are needs that it wants to buy it after information is taken home to the house in shopping, and it examines it closely, too” straightening and a business side for this function.
The application program is scheduled to be offered free of charge in App Store, and it aims at making to earnings as an advertising model. The development of overseas version Sekaikamera is also advanced, and an announcement here is “It is likely to become after about one month domestic releasing. ” according to Mr. Inokuchi though first released by a domestic limitation.
Moreover, API is opened to the public aiming at the developer, and Sekaikamera is developed as AR platform open. Is the AR sharing of intelligence that steps over the career achieved though posture that “Real space seeing through cellular phone” of KDDI is positive was shown in giving the interchangeability of the AR application program? Exhibit sekaikamera at the Tokyo game show held from September 24 to the 27th in Makuhari Messe. In the booth of the JAPAN international contents festival.