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DoCoMo Summer Series Handset Launch

Stepping forward with a spring in their stride market leader NTT DoCoMo introduced 18 new handsets for their Summer series at a presser here in the Prince hotel this week. Along with these latest models, which included the rumored HTC Magic Android unit, big D also announced a few interesting service additions. Of course WWJ was on the scene, slightly foggy from our MoMo Tokyo event the night before, and will post our thoughts – including link to video – for the paid members after the jump. Meanwhile, you can get a peek at the new offerings via their new flash website and the basic specs in English from official .pdfs with the original press release Here.

Mobile World Congress 2009 – Video Reports

Mobile World Congress 2009 - Video ReportsHola – we are finally back in the groove here from our MWC adventure last month. The congress was chaos as usual this year with the predictable rush of news, presentations and evening event hopping. While attendence YoY was down, almost 50,000 players managed the annual trek and, like many, we made some fantastic connections. Yoroshiku!

Even though the main stage keynotes were, to be polite, ‘not valuable’ we were inspired by the opening address from Anssi Vonjoki at the Mobile Peer Awards. Indeed, these are the times when winners are built. Also of note, the Father of imode, and now professor at Keio University, Takeshi Natsuno gave a well-documented video presentation titled Toward Global Evolution of the Mobile Industry. The opening remarks suggested that his comments might seem controversial and that since leaving DoCoMo last spring; “I am enjoying a happy life.. just because now I can say whatever I believe”. That 20-mins was far more insightful, especially considering the caliber of delegates attending, than all of the other CEO dog & pony shows we saw – combined. While on the topic of Japanese innovation, we bumped into Masahiro Ito from YAPPA, our interview with him last spring is Here, and got a quick on-cam. demo of some of their latest UI offerings. The company apparently has major news coming later this month at the Game Developers Conference and were in Barcelona to promote the launch of their Spin UI Developers Network portal.

In summary we saw glimmers of hope, from the largest and smallest of companies, caught-up with existing clients while meeting some new prospects, had a blast at several of the mixer events and will never forget living like the locals for a week 😎

DoCoMo Announces New Management

DoCoMo announced that the board of directors has met and proposed changes in executive positions for official approval at the shareholders and board of directors meetings scheduled to be held on June 20, 2008. Most notably the replacement of President and CEO Masao Nakamura who will hand over the helm after 4-years to Ryuji Yamada. Also noted as officially resigning, and widely reported, SVP Takeshi Natsuno. A quick trip down memory lane after the jump.

The Father of i-mode to Leave DoCoMo

Takeshi Natsuno, famed father of the i-mode platform is set to step down, according to reports in the Japanese media. “He is going to be leaving the company at the end of April,” an informed source in DoCoMo told AFP. The writing was on the wall when he was not front and center – as usual – hosting the 905i-series launch here last November. “Marking another notable difference from previous line-up introductions was the absence of Natsuno-san, famed ‘father of i-mode’ and always energetic MC, from the stage” WWJ reported at the time.

DoCoMo Strikes Back with 905i-Series

DoCoMo Strikes Back with 905i-SeriesDomestic market incumbant NTT DoCoMo came out with all guns blazing during their press conference at the Grand Park Hyatt in Tokyo on November 1st. For the first time ever they combined the launch for both of their upcoming 700 and 900 series models – a record 23 handsets unveiled at once – and the announcement included several new service offerings as well. Marking another notable difference from previous line-up introductions was the absence of Natsuno-san, famed ‘father of i-mode’ and always energetic MC, from the stage.

The companies flag-ship 905i-series included 10 models which will all come fully loaded with high-speed HSDPA, 1Seg digitial-tv, DCMX m-commerce, GPS, 2in1 dual-sim identity and enabled with GSM chipsets to allow global roaming complete with voice-to-text translation capabilities for English, Chinese and Japanese. Further enhancements in handset design include increased multi-media applications in motion sensor gaming, flat-rate music subscriptions and i-motion videos along with updated i-area mapping and cell broadcast emergency announcement services and Flash Lite 3 pre-installed all coming as standard features across the board.

Viewpoint: What Leads Mobile in Japan?

Holographic projection demo at DoCoMo R&D Labs, November 2006 ©MobikyoThe genesis of today’s Viewpoint was back in March, when we spotted this op-ed referring to Japan mobile that had stated: “What’s different about the Japanese mobile market is that innovation is moving toward business models and marketing tactics instead of technical features and functions.” That op-ed piece in turn cited a new research report on eMarketer, “Japan: Marketing to a Mobile Society,” which insisted: “What stands out in the current Japanese experience is the fact that the center of gravity for getting through to Japanese mobile users has shifted in favor of business models and marketing tactics as opposed to new technical features and mobile phone functions.”

We took exception to both these as serious mis-analyses of the cornerstone role that technological innovation and network infrastructure competition have played – and continue to play – in powering Japan’s mobile success story. After contact with the eMarketer editors, we agreed to write separate opinion pieces, which we would both republish side-by-side in our newsletters, as an excellent way to hash out the topic and let you – our collective readers – decide.

Sadly, the marketing guys at eMarketer quashed the idea, as the subject and the detailed discussion would be “too technical a topic for our [eMarketer’s] newsletter.” But we know that WWJ readers are more than smart enough to figure out for themselves what’s really driving the mobile Internet in Japan! So we wished the eMarketer editors best of luck in the future, again gave thanks that WWJ doesn’t have any meddling marketing guys, and herewith present to you our Viewpoint.
(Subscribers login to access the full article by WWJ editor Daniel Scuka)

Image: Holographic projection demo at NTT DoCoMo R&D Labs, November 2006 ©Mobikyo