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Sun and DoCoMo Announce Star Java

Sun Microsystems today announced an agreement with NTT DoCoMo, Japan’s largest mobile operator, to deliver a next-generation mobile data services platform based on open-standard Java technology. Codenamed * Project (Star Project), this collaboration extends the two companies’ successful ongoing relationship to deliver the development tools and a secure, feature-rich Java technology-based environment that will help deliver on DoCoMo’s mission to enrich consumers’ lifestyles and bring people closer together.

DoCoMo Sets Ambitious 3G Goal

DoCoMo has set a target of selling more than 20 million high-speed data handsets this year, twice the number of its customers using such services, to help win a dominant market share. “More than 80 percent of the handsets we sell this year will be 3G, and the total number of 3G subscribers will be more than our competitor for sure,” Takeshi Natsuno, DoCoMo’s managing director of multimedia services, said Monday in an interview. [We noted this strategic move when they announced the low-cost 700i-series in February. — Ed.]

NTT DoCoMo Adopts Adobe Reader LE for Its 3G Mobile Platform

Adobe Systems Incorporated and NTT DoCoMo, Inc. today announced an agreement for DoCoMo to adopt Adobe Reader LE software for its 3G FOMA handsets, providing customers of the popular i-mode™ service with access to high-impact, reliable content delivered in the Adobe Portable Document Format (PDF). Utilizing Adobe Reader LE technology, i-mode customers will be able to view and interact with a wide range of new business and entertainment content, making their mobile Internet experience easier, more productive and more secure.

Japan's Phones Are Coolest

When NTT DoCoMo unveiled its latest third-generation mobile phones on Nov. 17, gadget lovers were not disappointed. The new handsets, manufactured by five leading Japanese electronics makers, can download videos, play games, pay for groceries at convenience stores, and work as remote controls for TVs and other devices. Oh — they also make and receive phone calls. “This is the epitome of a 3G phone,” says Takeshi Natsuno, DoCoMo’s managing director for multimedia services. Not to be upstaged, Japan’s other carriers are putting the finishing touches on their own new phones, featuring everything from music downloads to international video-calling on super-sharp color displays.

i-mode Takes Flash Lite Global

Macromedia and NTT DoCoMo, Inc. just announced that members of the DoCoMo-led global alliance of i-mode® licensing companies will be offered Macromedia Flash Lite. “NTT DoCoMo demonstrated their vision and leadership by adopting Flash Lite more than a year ago,” said Juha Christensen, president of mobile and devices for Macromedia. “Based on their success with the technology, they’ve chosen to expand its use throughout their partner community. As a result, Flash Lite will reach a greater audience much more quickly than could have been done without their support.”

NTT DoCoMo's Nakamura: New and Luke Warm!

In a series of subtle and not so subtle remarks that made it clear all is not well at NTT DoCoMo, new president and CEO Masao Nakamura vowed to recover the company’s tarnished record of delivering huge profits. He also said the company would plunge into Asia for global revenue expansion, just like ex-CEO Keiji Tachikawa vowed to do in 2001. Beyond that, Nakamura promised that DoCoMo would put the customer first — but then said he’d put the shareholder first; later, apparently contradicting the propaganda put out by i-mode boss Takeshi Natsuno last week, he said he wasn’t sure how big the market for FeliCa was going to be. But there was plenty of new news broached by Nakamura and he’s set some hard targets in his (somewhat foggy) sights.