DeNA Does China Deal with Renren
DeNA announces the company has formed an alliance with Renren to bring Mobage to smartphone users in China: http://bit.ly/KxvfYU
TOKYO, JAPAN and BEIJING, CHINA – June 5, 2012 – DeNA Co., Ltd. (TSE: 2432), Japan’s leading Internet company, and Renren Inc. (NYSE: RENN), a leading real-name social networking Internet platform in China, have announced today that DeNA’s Chinese subsidiary (DeNA China) and Renren have entered into an alliance to bring mobile games from around the world to Renren users through DeNA’s Mobage social gaming platform.
As a part of the alliance, DeNA China and Renren have opened a dedicated section for Mobage inside the Renren mobile app for Android, which significantly increases visibility of Mobage games among users accessing Renren on Android-compatible smartphones. Renren’s Android app users can download games from the Mobage section and log in to Mobage with their Renren IDs, allowing Renren users to enjoy a variety of high-quality social games on their mobile devices with a single ID.
DeNA Group launched Mobage China for Android in July 2011 and iOS in November 2011, and nearly 40 titles are currently available on the platform.
“DeNA China’s goal is to bring high-quality mobile games from around the world to the ever-increasing smartphone users in China,” said Lou Fei, Vice President of DeNA China. “Mobage and Renren are complementary in terms of users and offerings, and DeNA hopes to pioneer China’s social gaming market together with Renren.”
“As we continue our efforts in building a scalable and mobile-centric eco-system around our real-name social network, we chose DeNA to be one of the first partners for our newly launched Renren Android app. The host of games provided by DeNA will undoubtedly add to our mobile users’ experience and engagement,” said James Liu, Chief Operating Officer of Renren.