Moment of Truth Looms for 3G
Since October 2001, when DoCoMo turned on its 3G network, the company’s revenue from data services has risen 27.9 percent, with customers now spending 1,970 yen, or $18.69, a month on average. Data now makes up nearly one-quarter of DoCoMo customers’ monthly bills. But the extra sales did not make up for the decline in revenue from voice calls over that period. As a result, overall spending by DoCoMo customers has fallen 6.9 percent in the past three years.
