Conventional wisdom teaches that Japan’s mobile industry is at least 18 months in front of Europe (and years ahead of the US). That truism is no more, however, as Europe’s cellular carriers, handset makers, and wireless Internet content providers have sweated blood to catch up – and catch up they have indeed. Daniel Scuka is in Germany this fall where he’s helping WWJpartner
Talking to an analyst friend today, we came across the question, how many packets are there in a typical 10-minute video clip encoded for a 3G phone? We asked ourselves this question because, just now, the local press in Japan has caught up with DoCoMo’s plans to roll out HSDPA in late 2004, about a month after WWJ reported on it..!!
Japan is six months away from an exciting new multimedia mobile experience courtesyof satellite broadcasting. If this sounds like a curtain raising, rewritten press release circa 1996 previewing the impending launch of the then PerfecTV! digital satellitebroadcasting service, well there could be a parallel or two about the storywe predict will unfold with Mobile Broadcasting Corporation’s attempts,starting next spring, to beam.
Tim Harrison’s speech was the highlight of Wireless Japan 2003 for many — an oasis of information in an otherwise dreary lineup of pat speeches by DoCoMo’s Tachikawa and KDDI’s Onodera. Harrison talked eloquently about the guiding principles that have let V-Live grow to 1.5 million, the lessons learned from Japan, and how their service is different from the domestically brilliant, and so far internationally dismal, performance of various i-modes.
If any of you begin to note a slightly limey tone to future Viewpoints, it’s because the WWJ team has a new member, moi – Paul Kallender, as Tokyo correspondent. Take a look at my my bio. below and you will see that I am fully capable of deploying my creative weapons of article construction well within 45 minutes! I’ll be filing weekly with my take on the trends animating Japan’s mobile biz, as well as offering insight you can’t get from our competitors -most of whom either don’t live in Japan or are not actually independent journalists. I can’t follow in ex-editor-in-chief Daniel Scuka’s footsteps (partly because he’s in Germany and I’m in Japan), but I do hope you’ll bear with meas I attempt in my own way to “rip the faceplate” off Japan’s wireless industry. Given my Aikido background, I will be doing my best to at least throw some of the PR pap journalists have to rewrite into the digital dustbin of history. In short, come to WWJ for the stuff you can’t get elsewhere.
In the US, data speeds rock: “With my Sprint PCS service I’ve had long downloads with speeds of 59 to 84.4 kbps. In a video test I had a burst of up to 104 kbps.” But is culture significant? “People in the United States have less trouble talking to each other than do people in Japan – many teenagers here actually prefer sending mail to talking, not only because it’s cheaper, but because it’s easier for them to say what they want to say.”
