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Vodafone's Half-Time Show

Vodafone's Half-Time ShowOn 16 November, Dr. Brian Clark, acting president and CEO, Vodafone KK, presided at an Imperial Hotel presser announcing Vodafone Japan’s first-half results for the fiscal year ending 31 March 2005. Despite mobile operating revenue falling 2.5 percent year-on-year (to 736.8 bn yen), Clark put on a brave face and emphasized the new 3G terminal line-up, increased 3G coverage, growth in prepaid, and enhanced roaming. Nonetheless, several of his comments contrast sharply with what WWJ knows to be true about the Japan market.

Head 'em up and Mova Out! More New DoCoMo Cellies

Head 'em up and Mova Out! More New DoCoMo CelliesCellcos and handset manufacturers here are counting on the seemingly limitless Japanese craving to trade up to the trendiest and newest feature-packed cellies to push cash flow forward. Right behind the recent roll out of DoCoMo’s shiny, feature-packed 3G FOMA 901i-series comes a new line of four “Mova” (the carrier’s 2G brand) handsets targeting niche buyers. Lets take a look at these babies as each one has a distinctive feature targeting a specific, finicky, not-yet-ready-for-3G keitai shopper.

Niche marketing is undeniably cost-intensive — all those handsets require development, marketing and manpower to support. If 3G is where DoCoMo wants everyone to be, why continue to innovate within the older, 2G Mova line?

Apple Plans Music Downloads in Japan (Good Luck!)

A Reuters report cites yesterday’s Nihon Keizai Shimbun (newspaper) as saying that Apple Computer plans to start a music download service in Japan by March 2005. The Nikkei said Apple aimed to offer more than 100,000 songs with an emphasis on Japanese music at its “iTunes Music Store,” which is expected to be the largest music download service in the country. But it’s unlikely to happen exactly as Apple might wish, and here’s why.

DoCoMo 901i – Next Generation FOMA Handsets Debut

DoCoMo have just launched their next generation FOMA handsets at a splashy event at Tokyo’s Imperial Hotel — complete with bikini-clad beauties, big-name stars, and a sound and light show that blasted their five new 901i handsets into the spotlight. The D901i, F901iC, N901iC, P901i, and SH901iC models all come equipped with a 2-megapixel camera, stereo speakers, and enhanced audio and video for even more multi-slacking fun. In a ‘Damn the torpedoes, full speed ahead!’ press event move, DoCoMo announced that only the SH901iC will be ready for nationwide release on 26 November. Other handsets will ‘follow’ with no specific release dates given. DoCoMo says sales of FOMA cellys stand at 7.3 million. Sales of i-mode-compatible FeliCa e-wallet handsets stand at 600,000 units; infrared signal-compatible handsets, 27.2 million, and bar-code reader terminals, 14 million. Watch our video report here.

Cell-Phone Soap Opera a Cool New Genre

Love comes to the really, really small screen in a mobile, only-in-Japan, soap opera made exclusively for KDDI 3G cellys. The live-action soap opera, Yokohama 80s, follows the predictable lives, loves, and losses of young, beach-loving Japanese boys and girls back when Madonna was still Like a Virgin. Eighties’ big hair, big shoulders, and big hits have been downsized to tiny, two-and-a-half-minute broadcast bites. The story is adapted from Shogakan Shukan’s weekly Big Comic Spirits-series “Tokyo Eighties” (published as a serial manga) but features all-new original characters and storylines by the same author. Can the mobile laundry soap commercials be far behind?

Talking Art with Talby

TalbyKDDI brings a cool synchronicity of art and technology to a new mobile handset, the Talby. Conceptualized by acclaimed Australian designer Marc Newson, it weighs in at just 79 grams and a mere 13 mm thick. Though you might readily file it with other vanity handsets, it’s not just a pretty face. Arguably the lightest handset yet (except perhaps for DoCoMo’s tiny Premini at 69 grams but we’re talking about cell phones you can actually use), its ultra-slim, ultra-flat design is achieved in part by placing the antenna internally.

Talby also has a high-resolution QVGA LCD screen, Flash, 2-D barcode reader, camera, is compatible with KDDI’s EZAppli BREW applications and their advanced EZNavi Walk navigation system, plus other bells and whistles — but the “phone as fashion accessory” is definitely part of the message here.