Sony Ericsson: Sublime Japan Handset Design
This week, WWJ sits down with Sony Ericsson to look into the design process that animates Japan’s ubercool handset industry. We ask about product planning, design peculiarities of the Japanese market, development for overseas, and about new technologies – like removable memory and swivel cameras. Sony Ericsson is one of Japan’s top handset factories and their new-last-week 505i handset for DoCoMo is the only one with a 1.3-megapixel camera. If there’s something these folks don’t know about creating handsets, it’s not worth knowing. Full Program Run-Time 22:13
Sure, you can access your bank account balance and buy stuff via celly, but what happens if you loose your handset and some bad dude gets your PIN number? And remember: in Japan, tens of thousands of keitais are lost each year. But one thing the baddies (except for certain famous movie serial cannibals) can’t steal is your face – and today we show you an innovative face-recognition system that’s been ported to mobile phones. “Kaopass” works well and demonstrates one possibility for keitai security in the future. Full Program Run-Time 13:25
We’ve told you before that the celly is morphing into an e-wallet, and it looks as though it’s going to happen in 2003. bitWallet is a joint venture between Sony, NTT DoCoMo, and a bevy of banks and other interested players all salivating over potential profits. Although there are no details yet on what an e-wallet-enabled keitai will ultimately look like, today’s program shows how contactless smart cards are being used in Japan. Features an in-depth interview with sr. bitWallet staff; if you want a glimpse of the future – don’t miss this one.
One of the little-reported stories from Japan’s wireless webs is how companies big and small are using mobile for marketing, sales support, and CRM. Today, WWJ goes behind the scenes for a never-before-seen preview of the Java-based m-marketing system built for major auto maker GM’s Opel brand by Tokyo-based BeTrend Corp. Based on a custom version of BeTrend’s BeatCast engine and due to launch next month, the system provides customer support, sales and marketing information – and cool pics of the newest cars. Japan mobile at its most sophisticated – and sublime!
Each client interacting with the sign can choose to allow an icon representing the owner to be displayed on the screen; the icon can display a message like “looking for partner to attend jazz concert at 7:00PM.” If you wish to accept the offer, simply drag your icon down to “mate” with the other. The clients will then be notified how to contact each other and a date can be made on the spot. Unlike the Americans, the Japanese are building highly personal, device-to-device, and socially interactive communication capability into their system from the ground up.
After a two-year business strategy planning pause, BREW finally launched in Japan last month. From the consumer point of view, BREW and Java work more or less the same: you navigate a menu, select an application, download it, then run it. There’s little to chose on a technology basis. But BREW – like 3G – may be able to gain a leg up on Java (DoCoMo’s favored choice) if KDDI can continue to roll out cool, fun, cheap, feature-laden (and BREW-enabled) handsets – much as the carrier has done with 3G. Now that KDDI has finally rolled out BREW, we wonder how competition with Java will unfold in 2003? Ironically, BREW’s future may be intimately tied up with that of 3G.