Summer Handset Parade on Video
The Tokyo Business Show 2004 opened yesterday with a light show and pounding music that highlighted Vodafone on center stage. They have taken a beating in the marketplace — and the press — lately over the lack of new handsets, but here are 5 fresh-for-summer models that should make the critics, and customers, take notice. The V602SH from Sharp would seem to be pick of the litter with its industry-first, 2x-optical-zoom camera and huge, swivel-style LCD screen. The sleeper surprise unit, upon closer inspection, has to be the V401D from Mitsubishi with its Super-CCD Honeycomb 2-megapixel camera and — another industry first — a side-mounted finger tracing control feature to operate screen scrolling and camera zoom!!! We were in for another treat afterwards wandering by the DoCoMo booth to see they had just rolled-out the new micro-mini Premini by Sony Ericsson. If you couldn’t make it out to Tokyo Big Sight in person then we hope you’ll enjoy this quick video clip from our adventure. Program
We’re not too sure about NTT DoCoMo’s motivation for fielding the first three models of the new 506i-series second-gen cellys. Sure, Big D have got to stay in front of the public eye with new models, new colours, etc. Japan’s consumer terminal market is nothing if not intensely competitive and trying to sell six-month old cell phones — which have often already lost 50% of their value at retail — is like, Oh, Soooo six-months old… Missing a slot in the handset upgrade cycle can be costly, as No. 3 competitior Vodafone has found to their regret. Full Program Run-time 14:32
Mobile image solution developer i-Broadcast appears to have the right profile – over 250 of them in fact. The company’s server engine can recognize the onboard hardware & software profile of specific cell phones and deliver correctly formatted video and image content. On the celly end, a small Java applet displays the content thus avoiding the need for manually creating device-specific files. Why does this matter? Consider that Japan alone boasts over 250 types of mobile phones, and each needs a slightly different version of any given content. Looking to stream video to mobile as 3G takes off in Europe and Asia in 2004? Then you’ll need something like i-Broadcast’s solution. Full Program Run-time 9:40
“Always in motion, the future is,” says Master Yoda – and your faithful Jedi knights at WWJ just got a lesson on what’s coming out for mobile phones here this summer. Conventional H.264 video compression requires a large volume of arithmetic operations, and additional components such as H.264-dedicated LSI application processors (essentially a high-speed digital signal processing chip). However, when a H.264/MPEG-4 AVC codec meets a super algorithm that boosts on-chip processing, the result is super-clear video with less demand on battery power. “Algorithm Specialist” Techno Mathematical Co., Ltd., has just released its Digital Media New Algorithm (DMNA) and today’s program takes a look at the results. Full Program Run-time 13:10
On April 1, Vodafone Japan opened its 5-floor, 890-square-meter flagship megastore in Shibuya and we were there to cover the event and take a peak at some of the goodies on hand. Japan Wireless Watchers will know that Shibuya makes or breaks fashions for Japan’s youth market, and i-mode is commonly said to have been popularized in Shibuya. For Vodafone, the new store is part of a public relations blitz to complete the rebranding of J-Phone amongst Japan’s vital teens and tweens market ahead of a big 3G terminal push later in the year. We were a bit disappointed that Vodafone didn’t have anything really new on offer in terms of new services or handsets to coincide with the big opening, but as a rebranding tool the store — located centrally on one of Shibuya’s main drags — is probably worth a thousand billboards. Full Program Run-time 6:04
On March 24, NTT DoCoMo president Keiji Tachikawa held his routine monthly press briefing and, with what is becoming a regular feature of his recent speeches, pounded the drum once more about the “Paradigm Shift” DoCoMo plans for its services from fiscal 2004 onwards. In a nutshell, this means introducing flat rates for packet data on June 1st, but, “We did not want to open up the window to all customers from day one,” he told reporters. Aided by a flashy Powerpoint presentation, Dr. Tachikawa also announced new anti-spam and anti-virus measures that will be implemented over the next few months. Full Program Run-time 20:25